Friday, April 8, 2022
Wilsonart has recently appointed Dionne Starr as its new Sales Development Manager, as the business looks to enhance the support on offer to its network of kitchen and bathroom retailers.
With a background in customer service and account management, Dionne will lead a sales development team of six, which will be responsible for cementing the Wilsonart brands’ status as the top choices for bathroom retailers nationwide.
From support with merchandising and sales strategies, to ensuring retailers have the samples, displays and stock to meet evolving customer demand, Dionne and her team will also be on hand to respond to all manner of incoming enquiries relating to Wilsonart, with an initial focus on its Bushboard brand.
On her appointment, Dionne said: “The network of retailers we work with is a true extension of our brands and one of our greatest assets, so I’m looking forward to working closely with them in order to enhance their product knowledge and capacity to offer first-rate products and services to their customers. With a number of new products in the pipeline, this is an exciting time for our business and the product category as a whole.”
Dionne’s appointment coincides with the extension of Bushboard’s award-winning wall panelling system, Nuance, to reflect changing interior trends and meet demand for natural looking bathroom wall solutions without the need for complex tiling. The updated collection includes 11 new, easy to install options which are inspired by natural materials, geometric shapes and tile effect layouts.
Saverio Mazzalupi, Marketing Director at Wilsonart, added: “Supporting our retailers has always been a key strategic focus for our business and Dionne, leading our Sales Development Team, will be instrumental to further improving the way we serve the market. We’re delighted to have her on board.”
Tags: Business development, Dionne Starr, Laminates, new appointments, Wilsonart, woodnews, woodworking industry
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