Tuesday, July 15, 2025
UPM Adhesive Materials, formerly known as UPM Raflatac, is preparing to present its leading-edge adhesive label solutions at Labelexpo Europe 2025, one of the largest trade shows in the global label and packaging industry. This event, held in Brussels, will serve as the perfect platform for UPM to showcase its extensive range of label materials, which are designed for diverse applications across various industries, including FMCG (Fast-Moving Consumer Goods), pharmaceuticals, logistics, and industrial sectors.
UPM Adhesive Materials is renowned for its ability to produce high-quality, sustainable label materials that perform reliably in all conditions. At Labelexpo Europe 2025, the company will present innovative solutions that blend performance and sustainability, helping businesses across the globe meet growing demands for environmentally responsible practices in packaging. With an increasing focus on sustainability within the packaging industry, UPM’s solutions aim to significantly reduce the environmental impact of labelling while providing excellent durability and performance. At the event, visitors will get the chance to explore how these solutions align with broader global sustainability goals such as circularity and decarbonisation.
UPM Adhesive Materials has worked hard to integrate digitalisation into its offerings, allowing for better customer experiences, streamlined production processes, and more efficient label applications. As companies continue to navigate the complexities of the modern packaging landscape, UPM is positioning itself as a trusted partner that provides not only cutting-edge adhesive materials but also valuable insights into digital and sustainable innovations.
Key features of UPM’s label solutions
The company’s product portfolio spans a wide range of self-adhesive materials used in labelling, graphics, and specialty tapes, all designed to meet specific end-user requirements. With its extensive knowledge of adhesive materials, UPM focuses on creating solutions that cater to both technical and environmental needs. Whether for high-speed production or sustainable packaging, UPM’s labels are engineered for superior adhesion, flexibility, and durability.
Key highlights of UPM adhesive materials include:
FMCG and Industrial Labels: Perfect for consumer products that require quick turnarounds without compromising on quality or environmental impact.
Pharmaceutical Labels: Designed to meet the rigorous regulatory requirements of the pharmaceutical industry, ensuring safety and reliability.
Sustainable Solutions: Many of UPM’s products are crafted with recycled or renewable materials, supporting the company’s efforts to reduce carbon footprints and promote circular economies.
One of the driving forces behind UPM’s label materials is its commitment to circularity. UPM Adhesive Materials is committed to creating products that support a closed-loop system where raw materials are reused or recycled to produce new materials. This commitment is aligned with global sustainability goals and is a central theme of the company’s innovations. Moreover, UPM is actively working towards decarbonisation within its operations, contributing to a greener future. With an array of solutions designed to reduce carbon emissions, UPM aims to provide the packaging industry with alternatives that meet high environmental standards without compromising on performance.
At the core of UPM’s strategy is its focus on understanding customer needs and offering tailored solutions that address the unique challenges of various industries. Mathias Kroeck, Senior Vice President of EMEIA at UPM Adhesive Materials, shared his vision: “We are dedicated to delighting our customers by focusing on their needs and demonstrating how our adhesive material expertise can help renew the everyday. This approach, combined with high performance and scalable sustainability for market needs, positions us as the perfect partner to help customers navigate the ever-changing packaging landscape with our world-class labelling solutions.”
This customer-first philosophy drives UPM’s continuous innovation and commitment to delivering solutions that enhance the performance, quality, and sustainability of its clients’ products. For those attending Labelexpo Europe 2025, UPM Adhesive Materials invites visitors to stop by Stand 3D29 to explore the company’s portfolio of high-performance label materials. At the stand, attendees can interact with UPM experts who will provide insights into the company’s sustainable technologies, innovative labelling solutions, and the role of digitalization in shaping the future of packaging.
As one of the fastest-growing businesses within the UPM Group, UPM Adhesive Materials is a key player in the global label market. With over 3,200 employees worldwide and sales that exceeded €1.6 billion ($1.7 billion) in 2024, UPM Adhesive Materials is driving forward the future of labelling with sustainability at the forefront of its strategy. The company’s solutions are not only designed for excellent performance but also to meet the environmental challenges of today’s packaging industry.
About UPM
UPM is recognised for its leadership in sustainability, with its products and operations frequently recognised by third-party evaluators such as EcoVadis and the Dow Jones Sustainability Indices. The company’s broad portfolio of renewable fibers, advanced materials, and decarbonisation solutions allows it to create sustainable, innovative products that meet the needs of a rapidly evolving global market. As part of the UPM Group, which employs approximately 15,800 people worldwide and generates annual sales of about €10.3 billion, UPM Adhesive Materials is well-positioned to continue leading the charge toward a more sustainable, circular future for the packaging industry.
UPM Adhesive Materials and its innovative label solutions will be available at Stand 3D29 at Labelexpo Europe 2025. This is an event one should not want to miss if a visitor is looking to stay ahead of the curve in sustainable labelling solutions.
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Tags: Belgium, brussels, circularity, decarbonization, digitalization, Global Packaging, high-performance labels, label solutions, Labelexpo Europe 2025, Labelling, sustainability, sustainable adhesive materials, UPM, UPM Adhesive Materials, UPM Raflatac
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