Wednesday, May 13, 2026
Sunds Fibertech has announced the appointment of John Bergström as Sales and Operations Manager for North America. The appointment will become effective on 1 January 2027. The move represents a significant step in the company’s strategy to strengthen its regional presence and expand customer support capabilities across the North American market.
John Bergström will be based at Sunds Fibertech’s newly established office in Charlotte, USA. From this location, he will oversee sales and operational activities throughout the region. He will also work closely with customers, strategic partners and international colleagues to support the company’s long-term development plans in North America.
The opening of the Charlotte office marks an important milestone for the industrial technology company. Greater regional accessibility is expected to be achieved. Customer response times are also anticipated to improve through the local presence. Closer collaboration with manufacturing clients and business partners will additionally be supported.
North America remains an important market for companies operating within the engineered wood and panel manufacturing sectors. Investment in advanced production technology continues to grow across the region. Manufacturers are increasingly seeking efficient industrial solutions that improve productivity, operational reliability and long-term sustainability.
John Bergström expressed enthusiasm regarding his new position and the opportunities presented by the North American market. He stated that the region offers substantial growth potential for Sunds Fibertech. He also highlighted the importance of building strong local relationships and supporting long-term industrial partnerships.
Sunds Fibertech has developed a strong reputation within the wood processing and panel production industry. The company supplies technology and equipment solutions for fibreboard and panel manufacturing operations worldwide. Its product portfolio includes systems designed for high-capacity industrial production environments.
Kenth Eklund, President Sales at Sunds Fibertech, stated that North America has remained a strategically important market for many years. Several projects have already been delivered across the region. These include major installations involving Multi Opening Presses and continuous press production lines.
According to Eklund, the establishment of a dedicated North American office reflects the company’s commitment to supporting its expanding customer base. Locally based technical and operational support is expected to strengthen customer relationships further. Regional service capabilities are also planned to be enhanced over time.
The wood panel and engineered wood industries continue to evolve rapidly. Automation, process efficiency and sustainability are becoming increasingly important across production facilities. Industrial technology suppliers are therefore focusing on stronger regional support structures to meet changing customer expectations.
Sunds Fibertech’s decision to establish operations in Charlotte aligns with wider industrial trends in North America. The region has become an important hub for advanced manufacturing investment. Demand for high-performance production systems has also increased in recent years.
Charlotte offers strong logistical advantages for industrial businesses operating across the United States and Canada. The city has developed into a major commercial and manufacturing centre. Access to transportation infrastructure and skilled industry professionals has supported continued industrial growth in the area.
John Bergström brings extensive company experience to his new role. During his career with Sunds Fibertech, he has held positions in project management and engineering leadership at the company’s headquarters in Sweden. His technical background and operational knowledge are expected to support the company’s continued regional expansion.
In addition, Bergström has lived and studied in the United States for four years. He speaks fluent English and has strong familiarity with North American business culture. This international experience is likely to support effective communication with regional customers and industry stakeholders.
The appointment also reflects a broader industry focus on localised customer engagement. Industrial equipment suppliers are increasingly investing in regional offices and support teams. Faster communication and on-site responsiveness are becoming critical competitive factors in industrial markets.
Sunds Fibertech continues to position itself as a long-term technology partner for manufacturers within the engineered wood sector. The company’s emphasis on technical expertise, operational support and customer collaboration remains central to its growth strategy.
The North American wood products market is expected to remain active over the coming years. Infrastructure investment, residential construction activity and increased demand for engineered wood products continue to support industrial expansion across the sector. Technology providers are therefore strengthening their presence to meet future market requirements.
The launch of the Charlotte office and the appointment of John Bergström represent another stage in Sunds Fibertech’s international growth strategy. The company is expected to continue investing in customer support capabilities and regional partnerships as demand for advanced industrial process solutions evolves across North America.
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Tags: engineered wood industry, fibreboard production technology, North America operations, Sunds Fibertech, wood and panel, woodworking and processing
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