Tuesday, September 17, 2024
Sonae Arauco, a leading manufacturer of wood-based materials, has announced its participation in SICAM 2024, taking place from October 15 to 18 in Pordenone, Italy. The company will present its latest surface innovations at Stand A37 in Hall 7, offering visitors a firsthand experience of its high-quality products and modern designs.
The centerpiece of Sonae Arauco’s showcase will be the new Innovus Artwork Collection, featuring an exclusive range of decors and textures that emphasize the organic materiality trend. Michelle Quintão, Global Marketing Director, highlights the opportunity to unveil these novelties at SICAM, saying, “We’re excited to introduce our new Innovus Artwork Collection, designed to elevate modern interiors. Visitors will have the chance to touch and feel the quality of our products firsthand.”
Among the decors on display are the popular Woodwork, Karlstad Oak Pale, and Canasta, which align with the growing nature-inspired trend. These designs pair seamlessly with unicolors like Deer, Avocado, and Guava. The collection also includes innovative textures, such as “Woven,” which replicates a wool-like material, and “Upscale,” featuring a matte Stucco finish resembling the elegance of beige Crema Marfil marble. Additionally, “Riva Earth,” with a Fusion texture, offers a warm honey tone as a stylish alternative to the prevailing oak trend.
“This is the time to be inspired and dare to move forward,” adds Michelle Quintão. The Innovus Collection is available as decorative panels and laminates, offering versatility in interior design.
Sonae Arauco remains committed to sustainable practices, sourcing 100% of its wood responsibly and incorporating up to 75% recycled material in some product ranges. The company has set a goal of achieving climate neutrality by 2040 as part of its dedication to the circular economy.
SICAM is regarded as a key event for the industry, and Frederico Moniz, SWE Sales Director, shares the company’s enthusiasm, stating, “SICAM is a significant event for our sector and for Sonae Arauco. Our team looks forward to connecting with customers and partners from across the globe.”
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