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Sodra welcomes new Executive Vice President

 Monday, July 3, 2023

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Sodra wood appoints Marcus Åsgärde as the new Executive Vice President of the Sodra Wood business area. He will take charge of the office from September 1st. Marcus Åsgärde will succeed Peter Jhaveri who will now be in charge of other assignments. Lotta Lyrå, President and CEO, expressing his excitement has stated, “I am delighted to welcome Marcus as Executive Vice President of the Sodra Wood business area. Marcus has an extensive background from Sodra and is a highly valued and competent leader. Sodra’s sawn timber business will play a key role for the association moving forward, and Marcus will make a substantial contribution to the continued development of Sodra Wood”

Marcus Åsgärde has previously managed various other duties at Sodra. He has recently served as manager of a sales and operational planning project at Södra and has been the Mill Manager of Sodra Cell Värö (2020 to 2023). Marcus Åsgärde is now looking forward to this new role, thus he says- “I am looking forward to being a part of Sodra Wood and to develop the business area together with all my colleagues. Our sawn timber products are in high demand and play a key role in driving the climate transition, while we also need to maintain our long-term focus on operational safety and efficiency. This is an important trend to continue pursuing and I am looking forward to doing that with a focus on people and culture”

Marcus will be succeeding Peter Jhaveri who has decided to step down from the role. Peter will now continue to manage other assignments for Sodra while working with organizational development. Lotta Lyrå extended warm gratitude to Peter Jhaveri’s efforts and said, “I would like to thank Peter for his fantastic efforts in Group Senior Management and at Sodra Wood, where he contributed with several major successes, outstanding results, and a solid work effort. Peter’s competence and great commitment have been important for the association’s development”

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