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Saomad’s 15-Year partnership with DE HOEF: Revolutionizing the Dutch window market with Woodpecker Mirai CNC Machine

 Thursday, August 28, 2025

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For over 15 years, DE HOEF has been at the forefront of bespoke window production in the Netherlands, specializing in complex and custom-made windows for the residential construction market. With a clear focus on precision and quality, the company has built a strong reputation for its work, especially within the central region of the Netherlands. Recently, DE HOEF renewed its trust in Saomad by investing in the Woodpecker Mirai CNC machine, marking a new chapter in their long-standing partnership.

The Foundation of a Strong Partnership

The relationship between DE HOEF and Saomad began with the purchase of a Saomad Titanium CNC machine, which has been a cornerstone of the company’s operations for the past 15 years. During this period, the machine has allowed DE HOEF to produce up to 4,000 window frames annually, with production now stabilized at around 3,000 units. The consistent performance and reliability of the Saomad machine have been a driving force behind the company’s success and their decision to reinvest in Saomad’s advanced technology.

A Customer-Centric Approach to Innovation

Edwin Schoonderbeek, the owner of DE HOEF, emphasized the critical importance of the personal and reliable customer service offered by Saomad. “We chose Saomad because of their family-run ethos and the fact that they manufacture all components in-house. This gives us greater control over quality and enables quicker adjustments when needed,” says Schoonderbeek. Unlike many competitors who rely on outsourcing parts, Saomad’s in-house production guarantees a higher level of control and consistency, which has been pivotal in DE HOEF’s decision to continue their partnership.

Another key factor in choosing Saomad was the company’s ability to provide customized services despite its scale. As a business that values direct communication and fast responses, DE HOEF found Saomad’s accessibility, especially through their Dutch dealer Gerretsen Wijhe, invaluable. “Even if we need support late at night, Gerretsen’s team is always there to help,” comments Schoonderbeek, highlighting the importance of having a reliable service team in the high-demand window production industry.

Adapting to Market Demands with the Woodpecker Mirai

As the window production market in the Netherlands becomes increasingly competitive, DE HOEF recognized the need to invest in a more versatile CNC machine. The Woodpecker Mirai, with its advanced automation capabilities, offers the flexibility DE HOEF needs to meet the growing demands of the market. “With the new Woodpecker Mirai, we expect to be more flexible in our production,” explains Rick Kamphuis, DE HOEF’s factory manager. The machine’s ability to operate with minimal human intervention is a significant advantage, especially in an era of skilled labor shortages.

Automation has become a crucial aspect of staying competitive, and the Woodpecker Mirai provides DE HOEF with the necessary tools to keep up with industry standards. “CNC machines and machining centers are now a necessity in our field. If we didn’t adopt these technologies, we’d risk falling behind,” Kamphuis adds, reflecting the urgency of innovation in the current market.

Overcoming Workforce Challenges

In addition to its versatility and automation capabilities, the Woodpecker Mirai offers a solution to one of the industry’s most pressing challenges: the shortage of skilled labor. “Today, many young people are more interested in becoming influencers than working in factories,” says Schoonderbeek. The new CNC machine, capable of operating independently after hours, enables DE HOEF to maximize its workforce by optimizing available labor and increasing production capacity with fewer operators.

Long-Term Vision and Investment in the Future

Initial impressions of the Woodpecker Mirai have been positive, with both Schoonderbeek and Kamphuis praising its performance. While there are a few adjustments to be made to ensure the machine fits DE HOEF’s specific needs, the collaboration with Saomad’s technical team is progressing well. The investment in the Woodpecker Mirai is not just about upgrading technology; it represents a commitment to the future of DE HOEF and the values that have sustained its success for the past 15 years.

“The investment in Saomad’s CNC technology shows our commitment to both quality and growth,” concludes Schoonderbeek. By integrating advanced technology with their craftsmanship expertise, DE HOEF is well-positioned to continue offering bespoke, high-quality windows that meet the needs of their clients in an increasingly automated industry.

Conclusion: A Future Secured Through Partnership

DE HOEF’s decision to continue its partnership with Saomad is a testament to the reliability, quality, and innovation that has defined their 15-year relationship. As the window production market in the Netherlands grows more competitive, the investment in the Woodpecker Mirai CNC machine ensures that DE HOEF will remain a leader in the industry, combining cutting-edge technology with a deep commitment to craftsmanship.

With the backing of Saomad’s advanced technology, DE HOEF is prepared to face the challenges of the modern manufacturing landscape, ensuring that they continue to meet the evolving demands of their B2B clientele while maintaining the high standards of quality and precision that have defined their brand.

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