Thursday, February 20, 2025
The EGGER Group, a leading name in the wood-based materials industry, is proud to welcome Roland Auer as its new Chief Marketing Officer (CMO). Auer, a seasoned expert with over 30 years at Schattdecor, will assume his role on May 1, 2025, bringing extensive industry expertise and a strong global network.
As former CEO of Schattdecor, Auer has built a solid reputation in international sales, marketing, and customer relations. His leadership in developing global partnerships and market strategies makes him an ideal addition to EGGER’s executive team. In his new role, he will oversee global marketing and product management, reporting directly to Michael Egger Jr., Chief Sales Officer of EGGER Group. His focus will be on shaping the company’s marketing strategy to align with evolving customer needs and strengthening EGGER’s market position worldwide.
Michael Egger Jr. expressed his enthusiasm about Auer’s appointment:
“We are truly delighted to welcome Roland Auer to our team. His expertise and fresh perspective will help us enhance our marketing and product strategies while deepening our customer relationships.”
Reflecting on his transition, Roland Auer shared:
“After 30 fulfilling years at Schattdecor, it is time to explore new opportunities. Our industry has become my home, and I have always held deep respect for EGGER, its leadership, and its values. I look forward to contributing to the company’s ongoing success.”
With this strategic appointment, EGGER further reinforces its commitment to customer-centric innovation, strong partnerships, and market leadership.
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Tags: Branding and strategy, business growth, Chief Marketing Officer (CMO), Corporate leadership, Customer relationships, Customer-centric approach, EGGER Group, Executive appointment, Global Sales and Marketing, Industry expert, International partnerships, Leadership transition, Market strategy, Marketing leadership, Product management, Roland Auer, Schattdecor, Wood industry innovation, wood-based materials industry
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