Tuesday, July 22, 2025
In a strategic move to expand its footprint in the high-end market, Roca Group has acquired a majority stake in the renowned Italian bathroom furniture brand Antonio Lupi. The acquisition, executed through Roca Group’s premium-segment subsidiary Laufen, is set to propel Antonio Lupi’s international expansion while preserving its established identity and autonomy. This bold move comes as Roca Group continues its pursuit of global growth, solidifying its position in the luxury bathroom sector.
“My brothers and I are excited about this alliance,” said Andrea Lupi, CEO of Antonio Lupi. “We are convinced that this operation represents not only a great strategic opportunity but also a chance to expand both in Italy and abroad, bringing benefits to both companies and our customers, while securing a strong future for the company.”
Founded in 1950 and headquartered in Stabbia, Tuscany, Antonio Lupi is renowned for its craftsmanship and design excellence. Over the decades, the company has earned a solid reputation by blending artisanal expertise with innovation. Its products, which epitomize luxury and sophistication, are now sold in over 80 countries worldwide. Antonio Lupi’s strong performance in 2024 resulted in a turnover of €42 million, further underscoring the brand’s global appeal.
The acquisition by Roca Group is poised to elevate Antonio Lupi’s profile and strengthen its commercial reach, particularly in markets where the company is yet to fully capitalise on opportunities. This acquisition aligns with Roca Group’s mission of offering premium products while focusing on sustainable growth and innovation.
Despite the acquisition, Antonio Lupi will continue to operate with full independence, maintaining its brand identity and management structure. The founding Lupi family will retain leadership of the company, ensuring that the company’s unique values and approach to design remain unchanged. The headquarters in Stabbia, which also houses the company’s showroom, R&D centre, and production facilities, will remain at the heart of operations.
This strategic partnership is a perfect fit for both companies, combining Roca Group’s extensive global reach with Antonio Lupi’s design-driven reputation. Roca Group’s CEO, Albert Magrans, commented, “The combination of Antonio Lupi, the undisputed global leader in bathroom luxury, with our premium division Laufen places us in a privileged position in the high-end market segment.”
The collaboration is expected to enhance Roca Group’s ability to capture a larger share of the luxury bathroom market, which has seen strong demand for high-quality, bespoke designs. By bringing Antonio Lupi into its portfolio, Roca strengthens its presence in the sector, adding a prestigious Italian brand with a reputation for design innovation and artisanal craftsmanship.
Roca Group’s acquisition of Antonio Lupi is part of a broader expansion strategy, which also includes a €70 million investment to build a new plant in Kazakhstan. This investment highlights Roca Group’s commitment to strengthening its manufacturing capabilities and increasing its presence in key markets.
In addition to its new Kazakh plant, Roca Group recently acquired the Australian company Phoenix, continuing its trajectory of global growth. Roca Group’s diverse portfolio of bathroom products now spans continents, with a strong presence in both mature markets and emerging economies. This geographic balance ensures that Roca can weather economic uncertainties while continuing to expand in promising regions.
Founded in 1917 in Barcelona, Roca Group is a family-owned business that has evolved into a world leader in the design, production, and marketing of bathroom products for the architecture, construction, and interior design industries. Roca’s focus on sustainability and innovation is evident in its long-term strategy, which prioritises growth and the creation of shared value.
The acquisition of Antonio Lupi is more than just a business transaction for Roca Group; it is a strategic partnership founded on shared values of design excellence and technical innovation. Antonio Lupi, as a symbol of high-end Italian design, complements Roca Group’s vision for creating beautiful, functional, and sustainable bathroom solutions. The integration of Antonio Lupi into Roca’s brand ecosystem strengthens its position in the competitive premium segment of the bathroom market.
Andrea Lupi’s excitement about the partnership reflects the mutual benefits both companies are set to gain from this alliance. “This operation represents a great strategic opportunity for both companies. It will allow us to expand our reach and continue to offer high-quality, innovative products to our customers,” he remarked.
As Roca Group continues to grow, its commitment to developing innovative and sustainable solutions in the bathroom design and luxury interior design sectors remains steadfast. The alliance with Antonio Lupi enhances the company’s capabilities, positioning it to meet the growing demand for premium products in global markets. With an eye on the future, Roca Group plans to further integrate Antonio Lupi into its expanding ecosystem, allowing both brands to flourish together in an increasingly competitive industry.
The acquisition of Antonio Lupi is a significant milestone in Roca Group’s ongoing strategy of growth, sustainability, and design excellence. The move reflects Roca’s desire to lead in the luxury bathroom market, solidifying its position as a global leader in the industry.
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Tags: Antonio Lupi, bathroom design, bathroom furniture, Furniture fittings news, global expansion, high-end market updates, Italian design, Laufen, luxury bathroom, premium bathrooms, Roca Group
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