Robert Bürkle GmbH confirms participation at LIGNA.IN
Published on :Wednesday, August 11, 2021
Robert Bürkle GmbH confirms participation in LIGNA.IN, the digital platform of LIGNA. In September, BÜRKLE will present its complete technology portfolio to the market. Participation in the new format is the first major digital event for the system supplier.
Bürkle has been participating in LIGNA since its first edition and has forever ensured their presence in the Hannover fair. As one of the market-leading system suppliers for the wood-based materials and furniture industry, Bürkle has been able to present its innovative concepts well at the industry’s most important trade fair.
Rohrbeck welcomes the fact that VDMA and Deutsche Messe have succeeded in developing a viable concept for LIGNA.IN for the fall of 2021 that allows participants to enter into a digitally supported dialogue with the market.
“Certainly, there is no substitute for personal contact at a trade fair. But we have to face reality. I believe that the trio of exhibition, conference and networking represents a good entry point for our company into complementary digital communication and a content platform”, Rohrbeck adds. By participating in the event, Bürkle expects to come into contact with numerous interested market partners. The format is also expected to be a learning experience for future real, digital or hybrid trade fair formats.
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