REHAU expands its market in Belgrade

 Tuesday, December 12, 2023

REHAU Window Solutions is moving forward with its strategic growth while further expanding its reach. REHAU has recently announced the opening of an integrated showroom in Belgrade. This is how the company is strengthening its market presence in Serbia while coming closer to its partners and customers in south-east Central Europe to mark its 25th anniversary.

Following the recent expansion of facilities in Poland and Romania, this measure is a further component of REHAU Window Solutions’ investment programme in the European sales markets. The polymer specialist is also expanding and investing worldwide.

REHAU Window Solutions continues to develop strategically, consistently and successfully into a premium system provider. REHAU Window Solutions is making targeted investments in market proximity and presence worldwide, thus meeting local demand and at the same time successfully and consistently implementing its global growth strategy in the interests of its partners.

The polymer specialist recently strengthened its business with a completely new plant in Buenos Aires (Argentina) and massive investments at the Blaenau site (UK). In Central Europe, REHAU Window Solutions grew significantly, for example through expanded plant and logistics facilities in Śrem (Poland) and new production and delivery sites in the Romanian region of Sibiu. The system provider continues to sustainably increase its global presence, performance and service for partners and customers on site.

25 years of success in Serbia: REHAU opens integrated showroom in Belgrade

REHAU has now opened an integrated showroom in Belgrade. It showcases the entire spectrum of the company, from innovative system window solutions (Window Solutions) to home and building technology (Building Solutions) and solutions for the furniture industry (Interior Solutions). The modernist approach to interior design in this showroom brings REHAU solutions to life for all senses. The REHAU showroom is the first of its kind in Serbia and, to mark the 25th anniversary of the company’s market presence. It demonstrated the unique possibilities from a single source that only the global group from Franconia can offer in this form.

“The opening of the integrated showroom in Belgrade is another important step for our partners and customers. We are significantly increasing their competitiveness. REHAU Window Solutions continues to expand its presence in local markets worldwide. This global expansion ensures reliable proximity and intensive dialogue with our partners and customers,” says Carsten Heuer, CEO of REHAU Window Solutions.

Partners and customers in south-east Central Europe will benefit from a service portfolio covering all aspects of REHAU window systems and beyond. This is a decisive step towards achieving the strategic goals of REHAU Window Solutions on its way to becoming a premium system provider.

“By developing industry-defining innovations, our company has built impressive partnerships in Serbia over 25 years and created strong, sincere and long-term relationships. In Serbia, as in other markets, REHAU as a brand stands for sustainability. Innovative products such as REHAU ARTEVO are changing the entire industry towards a better future,” says Nikola Ivošević, Market Area Manager REHAU Balkans.

Growth through investment: REHAU Window Solutions remains a strong partner for window professionals in the growth market of Central Europe

The local presence will meet regional customer expectations even better in future, for example through significantly greater individualisation of product performance. “Serbia will now more than ever be an important location for the positive development of REHAU Window Solutions. The very competent local partners and companies have great potential. At the same time, we are introducing the next stage of the 360° Window Solutions generation with the highly attractive ARTEVO system. Extensive investments provide REHAU Window Solutions with an excellent competitive position for our partners throughout Central Europe. We are now continuing to increase our local presence for the benefit of our customers in the respective regions and are expanding our performance in every respect with our well-known high quality,” says Heuer.

REHAU Window Solutions offers its customers a level of service that is unique in the industry and consistently increases performance and quality through technological progress. The latest investments are the ideal basis for continuing to fulfil the strong increase in demand for REHAU Window Solutions products throughout Central Europe. REHAU Window Solutions will continue to consistently implement its motto “Create Difference – Grow Business” in the future and will remain the usual strong and innovative partner for window professionals in many growth markets.

Read more news on REHAU

Tags: Belgrade, integrated showroom, Rehau, REHAU Window Solutions, wood, wood and panel, woodworking, woodworking UK