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New nest for ADLER Lacke’s Czech subsidiary

 Friday, July 7, 2023

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ADLER Lacke’s Czech subsidiary finally found a new nest after 15 years of successful service. ADLER Česko and ADLER Slovensko teams will be using this newly developed space as the common base and central warehouse for the Czech and Slovakian markets. Set on the outskirts of Brno this new base is properly equipped with modern equipments and facilities for better production.

The new base in Troubsko offers the best condition needed for optimal customer support. The large warehouse keeps numerous standard products from the ADLER range for quick and efficient delivery all throughout Czech and Slovakian regions. This new setup has modern painting system available for the creation of sample areas. The colour department can efficiently work on new colour tones while these can be tinted immediately. This new ADLER headquarters also has enough space for the execution of customer training courses and seminars.

The new space was recently inaugurated by Andrea Berghofer (managing partner of ADLER), Jan Bauchner (managing director of ADLER Česko and ADLER Slovensko) and Bernd Pichler (managing director of sales and marketing ADLER), who symbolically presented an ADLER – yellow ribbon cut. Numerous visitors were welcomed were they could experience a tour round the building. Employees available in all rooms answered all the questions asked by the visitors. Robert Vrátníček gave an insight into the work of the colourist. This started from the production of the colour proof to the final digital colour check. Sample surfaces made of beech and ash were first stained with and then top-coated with Bluefin Unistar water-based paint. Marketing Manager Christian Laucher presented some useful sample boxes and colour charts. Managing director Andrea Berghofer also took this opportunity to shed some light on the history of the ADLER family business. Apart from these, the eventful evening entertained the visitors and employees with gala events that successfully marked a good start for the new business growth.

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