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Minimax to inaugurate its first Scandinavian office

 Tuesday, August 9, 2022

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Minimax Viking Group is all set to be open for operations in Scandinavia. This office will strengthen its performance. The new set up will be represented by managing director Mr. Leif Mar­tinsson. “We are going to act as a sales and service hub that can offer process related and holistic fire protection solutions and services for the marine, industry and energy sector”, he explains. Minimax and Viking, two globally eminent brands merged in 2009 to form one of the world leaders in fire protection companies in the world – Minimax Viking. With its headquarter in Germany, the company specialises in fire protection products, system integration and service operations especially designed for industrial and special hazards. This is being regarded as a critical attempt to position and strengthen its presence among all the Nordic nations.

For more than 20 years now, Martinsson is working in the fire protection business sector, while his  former com­pany Safetech IPS AB has been the face of Minimax Scandinavia. And now the addition of Leif Martinsson to the team has been a much-appreciated move, according to Thorsten Westphal, Managing Director of Minimax Fire Solutions International GmbH. “With the new en­tity and setup we are get­ting much closer to our many es­teemed ex­ist­ing and also new cus­tom­ers in Scand­inavia”, he adds.

It’s worth noting that private equity firm IK Investment Partners once considered selling the same Minimax as a lone player in November 2012. Cut to 2021, Minimax Viking Group boasts of achieving revenues worth 1.9 billion euros and employs around 9,500 people worldwide. It is thus commendable how far the company has progressed since the merger to become a global corporate behemoth.

From providing tailored solutions to wherever there is a fire threat to a wide range of comprehensive after-installation services and products, innovation has always been their key business strategy. What now remains to be seen is how Minimax restarts its quest to gain the same market share and better, now in the Scandinavian market.

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