Wednesday, November 5, 2025
UK-based UV curing systems manufacturer GEW has announced key changes in its senior management team. This transition, which hands over the leadership of the family-owned company to the next generation, highlights GEW’s commitment to maintaining its position as a global leader in UV and LED curing technologies.
Rob Rae Takes the Helm as Managing Director
Rob Rae, previously holding key roles within the company, will now assume the position of Managing Director of the global GEW business. In addition to this role, he will continue his leadership as President of GEW Inc. in Ohio. With over 13 years of experience at GEW, Rob has been instrumental in the development and global expansion of the company’s product offerings. Under his guidance, GEW’s groundbreaking AeroLED and LeoLED UV LED curing systems were brought to market, setting new industry standards in efficiency and sustainability.
As Managing Director, Rob will remain at the forefront of GEW’s strategic direction, leading the company’s Sales, Marketing, and Research & Development functions. His vision for GEW’s future is focused on advancing the company’s technology and expanding its reach within the printing, coating, and converting industries.
Ele Neill Steps into Global HR and Financial Oversight
In another pivotal appointment, Ele Neill (née Rae) has assumed the role of Company Secretary and Global HR Director. Ele brings a wealth of operational expertise and is now responsible for overseeing GEW’s financial matters as well as managing its human resources function. Throughout her 13-year career with the company, Ele has played a crucial role in global recruitment efforts, ensuring that GEW attracts and retains the best talent in the industry.
As Ele reflects, “Only through our staff can long-term success be realised.” Her dedication to nurturing a skilled workforce is expected to further GEW’s commitment to excellence in customer service and product innovation.
Continued Guidance from Founders Malcolm and Gillian Rae
Although the company’s day-to-day operations will now be led by Rob and Ele, the founders of GEW, Malcolm and Gillian Rae, will continue in their roles as Executive Directors. With their deep-rooted knowledge of the business, the Rae family will provide strategic guidance and support, ensuring a smooth transition as the next generation takes charge. As Rob Rae states, “The business is in a strong position which affords my parents time to take more of a guiding role in the future. Together we have built a unique business with a strong product range and a pipeline of new products in development.”
GEW’s Strong Market Position and Future Prospects
With a world-class production facility at its UK headquarters and subsidiaries in the USA and Germany, GEW is widely recognized as the leading manufacturer of UV systems for label and narrow web printing. The company is also a pioneer in UV LED systems for sheetfed offset applications, ensuring it remains at the forefront of innovation in the printing and coating industries.
The recent management transition at GEW is designed to ensure the company remains competitive and continues to grow as a global leader in UV curing systems. With Rob and Ele Rae at the helm, the future of GEW looks exceptionally bright, with numerous new product developments already in the pipeline.
As the company moves forward, GEW will continue to focus on advancing its technology, expanding its global presence, and providing unparalleled service to its diverse customer base worldwide. The appointment of Rob and Ele Rae to senior leadership positions demonstrates GEW’s commitment to innovation, sustainability, and long-term growth in the ever-evolving UV and LED curing sectors.
Conclusion: A Bright Future Ahead for GEW
The strategic management transition at GEW reflects the company’s forward-thinking approach, ensuring continued success and innovation in the UV curing systems market. With strong leadership, a focus on customer-driven product development, and a commitment to sustainability, GEW is set to maintain its position as a key player in the global UV LED curing industry for years to come.
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Tags: Ele Neill, family-owned business, GEW, GEW Inc, innovation, LED curing, management transition, printing industry, Rob Rae, UV curing systems, UV LED systems
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