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interzum guangzhou ended on a happy note

Published on : Thursday, August 6, 2020

interzum guangzhou scheduled between July 27 to 30, 2020 witnessed a huge participation amidst much anticipation and month long suspense due to the sudden pandemic outbreak.

interzum guangzhou happily ended while creating fertile business opportunities for future. The event is a role model for returning to normalcy following months of uncertainty. The event also established that amidst uncertainties digital extension is the only way forward and leads to success ensuring the event’s reach. The launch of the first Koelnmesse event since the coronavirus crisis began brought huge success with interzum guangzhou in China.

The event demonstrated that trade fairs with strict hygiene rules in place and a limited number of admissions – in the food-service areas, for example – are possible in spite of the pandemic and can result in a good commercial outcome. ‘The international participation was good and in keeping with the circumstances; thanks to digital business matchmaking, exhibitors were also able to reach visitors who were unable to travel to the event’, according to Gerald Böse, President and Chief Executive Officer of Koelnmesse. ‘This corroborates our efforts to begin hosting trade fairs again in our halls in Cologne as soon as possible. The success of interzum guangzhou encourages us to set the course for this outcome, together with our customers.’

interzum guangzhou marked the first major platform for the international furniture manufacturing and supply sector in the second half of the year. More than 800 exhibitors from 16 countries and almost 100,000 visitors took the opportunity to meet vendors, customers and business partners again in person, building and strengthening relationships and reconnecting as an industry. ‘In the current situation, the most important thing is for our customers to feel comfortable and safe at our events’, Keith Tsui, Managing Director of the Chinese Koelnmesse subsidiary, explained. ‘As event professionals, we see ourselves in a position to create conditions that are conducive to trade fairs, even in times such as these.’

Among other things, there was an official German group entry comprised of a total of eight German exhibitors; their appearance was successfully supervised by local employees or sales partners on location. Among visitors, the trade fair was focused primarily on the Chinese market. From the first day of the trade fair, it recorded excellent and only slightly lower numbers of national visitors when compared to the previous event. On the third day of the event, a record number of visitors were even achieved compared to previous events: “This shows that our visitors feel safe and enjoy spending several days and more time at our show,” says Tsui.

For international customers who were unable to travel to the venue due to travel restrictions, interzum guangzhou offered ‘Offline2Online Live Business Matching’. International visitors joined in the proceedings digitally from home, virtually meeting with the exhibitors on hand to cultivate business relationships and present new products. Exhibitors’ feedback on these virtual meetings and on the event as a whole was consistently very positive.

Dr. Rajat Agarwal, Henkel (China) Investment Co., Ltd., Corporate Vice President “So, I am quite impressed with the quantity of exhibitors and people. We also see that the exhibition overall is extremely well organized and very clean. So, I’m very happy to see a well-organized exhibition.”

Böse assured. ‘Trade fairs have an absolute systemic relevance for the global economic fabric, and for many participants they are actually of existential importance. 90 percent of the exhibitors in the Koelnmesse programme are small or medium-sized enterprises for which international trade fairs represent the main gateway to the global market. Our mission, as an international trade fair organiser, is to give the industries involved the propulsive power they need for their business. And we take this mission very seriously.’

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