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interzum guangzhou brings diversified opportunities

 Friday, March 4, 2022

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Furniture customisation trends set the stage for interzum guangzhou. interzum guangzhou is more international than ever. In the post pandemic scenario, the event will support new market trends and encourage experimentation in the furniture market in March 2022.


Recently there has been a rapid development of whole-house customisation, system doors and windows, as well as soft furnishings. Three major industries in China – home furnishing, building materials and home improvement – are poised enter a golden age.


CIFM / interzum guangzhou 2022 will be held in the namesake city from March 28, concurrently with the China International Furniture Fair. Among the 2,100 exhibitors, international companies from more than 30 countries and regions will be injecting a host of product varieties. The events are expected to span 340,000 square meters and play host to nearly 200,000 trade visitors over four days.

Whole-house customization is the current trend in the home furnishing industry, and consumers are more willing to choose brands with high quality products, convenient applications, and an immersive shopping experience.

The launch of the “20 PLUS 20 Annual List” – interzum guangzhou Outstanding Furniture Accessories Awards in 2018 aims to identify innovative products that serve as a guide for industry development.

Practicality and price are two factors that consumers value in the furniture market, while technology, convenience and comfort are key demands. Therefore, hardware accessories and components need to be more flexible and diverse.

As for wood products and panels, affected by factors such as rising prices of raw materials, enterprises need considerable investment and innovative technologies to achieve sustainable solutions. Woodworking machinery is gradually moving from designing products and production lines to a higher level of designing the entire factory. Equipment needs to be more flexible to meet the needs of customized furniture production, and intelligent manufacturing is an inevitable trend in the Industry 4.0 era.


CIFM / interzum guangzhou will continue to provide onsite one-to-one business matching opportunities for furniture manufacturers, customization companies, designers, and real estate developers with clear procurement needs. Livestreaming and online business matching will also continue to take place for overseas buyers to connect with enterprises in real time.

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