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i4F welcomes Julie Pageot as Commercial Director, Europe

 Friday, March 3, 2023

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i4F, a group of companies providing patents and technologies to the flooring industry, announced that as from March 1, 2023, Julie Pageot assumes the role of Commercial Director for Europe for i4F. Julie reports to Matthieu Dekens, CCO North America and Europe, and is based at i4F’s global HQ in Belgium.

In her new role, Julie will be responsible for growing i4F’s overall market share in Europe looking after licensee relations as well as building new demand creation for i4F technologies with European distribution. Julie will ensure European manufacturer and retailer interests are fully represented and met.

Holding an MBA from the University of Strasbourg, Julie has more than twenty years of experience in the building/ home improvement industry and joins i4F from the Kingfisher Group. During her seven-year stint at Kingfisher, she most recently held the position of group head, flooring solutions. In this role, she delivered tailored portfolios of innovations designed specifically for each Kingfisher business unit (B&Q, ScrewFix, Castorama, and Brico Depôt). Julie worked in close cooperation with local teams to build Kingfisher’s leadership positions in flooring solutions and home decoration. From 2013 until 2016, Julie worked at Castorama in Poland as Category Director and, previous to that, spent ten years at Leroy Merlin as product and segment leader. She has also held positions at Habitat and Conforama.

John Rietveldt, i4F’s CEO, says, “We could not be happier to welcome Julie into the i4F family.  She brings everything we look for in our people: leadership, deep international industry experience, retail relationship know-how, a lot of energy and a fun personality! Julie’s goal is to further expand and grow i4F’s business across all its technologies with both manufacturers and retailers. Our European customers are in safe hands with Julie.”

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