Wednesday, November 5, 2025
In a recent episode of the 1840 Podcast, Howarth Timber, in partnership with Kronospan, delved into the future of sustainable wood paneling and the industry’s shift toward more eco-conscious practices. The discussion highlighted how recycling and innovation are revolutionizing the timber sector, providing a deeper understanding of how the use of wood-based panels, such as chipboard, MDF, and OSB, is evolving in response to growing sustainability demands.
According to Howarth Timber’s experts, the industry is transitioning away from traditional “virgin wood” production and embracing a more circular, resource-efficient approach. This change is largely driven by customer demand for sustainable and recyclable materials, with a notable shift in market expectations.
Sustainability Becomes a Key Purchasing Decision
Andy Moore, National Sales Manager at Kronospan, emphasized the growing significance of sustainability in purchasing decisions. “Sustainability is no longer just a buzzword; it’s a purchasing requirement,” Moore stated. Leading companies, including kitchen manufacturers like Wren and major housebuilders, are now more focused than ever on the origin and recyclability of the materials they use. This demand for transparency is reshaping the timber industry’s product decisions.
The podcast also discussed the increasing demand from DIY retailers and national housebuilders for products that meet eco-friendly standards. The shift is clear: customers want to know not just where their materials come from, but how they will be disposed of and reused once their life cycle ends.
Adapting to Market Challenges
In addition to exploring sustainability, the conversation tackled the challenges currently faced by the timber industry, such as rising costs, supply chain disruptions, and the pressure of global competition. Gary Froggatt, Divisional Manager at Howarth Timber, shared his thoughts on how the company is adapting. “It’s about resilience as much as it is about innovation,” Froggatt remarked, noting that despite market difficulties, Howarth Timber continues to invest in technology, partnerships, and responsible sourcing practices.
Froggatt emphasized the importance of collaborating with manufacturing partners and merchants to meet the growing demand for sustainable timber products. As the market for wood-based panels continues to expand, particularly in the context of timber frame construction and low-carbon building projects, Howarth Timber’s commitment to innovation and sustainability remains a cornerstone of their strategy.
The Future of Sustainable Timber Products
With the UK wood-based panel market valued at approximately £1.8 billion, the potential for further growth in sustainable products is immense. Howarth Timber is focused on positioning itself at the forefront of this growth, ensuring that sustainable practices are integral to its operations.
Froggatt concluded, “We’ve always believed that progress in timber comes from working together. Whether it’s through innovation in materials or improving the sustainability of supply, Howarth Timber remains committed to leading that conversation.”
Key Takeaways:
This podcast episode provides valuable insights into the timber industry’s efforts to innovate and improve sustainability, offering a roadmap for future growth in eco-conscious building practices.
Content credit Howarth Timber at: https://www.howarth-timber.co.uk/
Tags: eco-friendly timber, Howarth Timber, kronospan, low-carbon building, MDF, OSB, recycling in timber industry, sustainable materials, sustainable wood paneling, timber frame construction, wood-based panels
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