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Exploring the impact: HOMAG’s strategic partnership with Luli Group

 Friday, April 12, 2024

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HOMAG enters into a strategic partnership again. In the final quarter of 2023, HOMAG secured a significant order from China. This three-year contract with Luli Wood Industry involves supplying a wide range of machinery and systems for furniture production. The total value of the agreement is estimated at around EUR 90 million.

“We decided to work with HOMAG again because the company offers advantages in the field of Industry 4.0, has extensive industry experience and has been active in China for more than 40 years,” Zhong Duzhang explained during the ceremony. The value added for the major order will be created in both Germany and China. HOMAG is relying on a mixture of Chinese and German teams for installation, commissioning, and service at Luli Wood Industry. “We are very pleased to have received this order. It also shows that the Chinese market is extremely dynamic and important for us,” Dr. Daniel Schmitt emphasised.

The enhanced strategic partnership between HOMAG and Luli Wood Industry was officially confirmed during a traditional signing ceremony. This event was attended by key representatives from both companies, including Zhong Duzhang, Deputy General Manager of the Luli Group, and Dr. Daniel Schmitt, CEO of the HOMAG Group.

The HOMAG Group is one of the world’s leading provider of integrated solutions for production in the woodworking industry and woodworking shops. Its 14 specialised production sites, about 20 Group-owned sales and service companies and approximately 60 exclusive sales partners worldwide make the company a unique system provider. Backed by a workforce of over 7,000 employees the HOMAG Group offers its customers solutions for digitized production, based on digital data continuity from point of sale through the entire production process, combined with a comprehensive software suite. In addition, the open ecosystem “tapio” (open Internet-of-Things platform) maps the data flow along the entire value chain of the timber industry. The HOMAG Group has been majority-owned by the Dürr Group since October 2014. This strategic partnership will be much fruitful according the HOMAG Group.

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