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EGGER brings Decorative Collection 24+ to the market

 Tuesday, February 27, 2024

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EGGER brings Decorative Collection 24+ to the market

The EGGER team has already introduced the Decorative Collection 24+ for distributors, designers, architects and fabricators. Available to order from February 5th, the EGGER Decorative Collection 24+ is packed with inspiring new introductions and a wide range of digital tools. All of this is delivered via EGGER’s market leading customer services.

The collection has evolved from its last release in 2020, to expand its offer of adaptable interior design solutions that reflect increasingly changing design trends in the post-pandemic market. “The past four years have been marked by uncertainty. Special market requirements, a dynamic competitive environment and fast-moving trends have pushed us to fully rethink the concept of our Decorative Collection”, says Hubert Höglauer, Head of Product Management and Marketing Furniture and Interior Design for EGGER Group.

With the Decorative Collection 24+, EGGER presents a rolling collection for the first time. This means that it will be updated with new decor and texture combinations every two years, which will enhance the existing range. Hubert Höglauer added, “This rolling concept allows us to react faster to new trends, influences andproduct innovations. Despite shorter update cycles, we guarantee that all new introductions remain in the range for at least four years. This provides planning certainty for our customers”.In summary,EGGER’s customer base receives a globally uniform decor and product portfolio that is always up to date. Regional needs are covered via localised stock programmes.

Time for more possibilities and solutions
EGGER presents the Decorative Collection 24+ under the motto ’Time for more’ and offers its direct and indirect customers more possibilities and solutions during a time of change. “We offer inspiring new introductions, our already well established and popular decors, and a range of digital services that complement our extensive collection folder,” says Hubert Höglauer.

The international Decorative Collection 24+ offers over 300 decor and texture combinations, available across EGGER’s wide product portfolio and unique matching material offer. 239 combinations are available in internationally stocked laminate, meaning streamlining global projects has never been easier. The collection also includes 202 Eurodekor finishes, with an environmentally sustainable chipboard core, suitable for a wide variety of applications across multi-sector design.

Aimee Fletcher, EGGER UK’s Design and Product Manager, has expertly pulled from the international range a bespoke collection of 158 finishes that will be available from the UK stock programme, with widespread availability throughout the distributor network and a fast turnaround to streamline project delivery.

This UK stock programme includes 102 new decors and six new textures. Among those are 25 developments in matt surface technology, including award-winning PerfectSense Lacquered Chipboard in solid colour and woodgrain reproductions. Other new arrivals include 19 innovative material finishes that offer opulent surfaces in natural stones and luxurious metallics.
A consolidated range of 50 Door Size Laminate finishes, 9 Coloured Core Laminate options, 39 Worktop reproductions across two thickness and three formats, 12 Accent Edgings and a matching edging for every finish, completes EGGER UK’s expansive stock offer of more design possibilities for 2024 and beyond.

The new simplicity in decor and texture innovations
The international Decorative Collection 24+ is characterised by a new simplicity, offering a flexibility in design that is reflective of wider social trends and the pace of digitalised life. Head of EGGER Design and Decor Management Klaus Monhoff tells us, “A feeling of security is often sought with our own four walls, as this is where we can implement the most control over our environment and our lives.Interior trends for the future must therefore be both reliable and adaptable.”

The concept is reflected in new decors. Colour evolves towards muted yet bold shades, and widens to include an elegant spectrum of natural greens and rich reds, as well as developments in the established blue-grey trend. Ever present, neutrals now take on a warmer, more calm appearance for heightened combination opportunities.

Klaus also explains the evolution of woodgrain reproductions towards a redefined simplicity:
“Oak is still the most important woodgrain, but it has evolved from a strikingly rustic to a calm and more adaptable variant. Reproductions are no longer given authenticity through cracks and knots, but through texture, such as the new ST40 Feelwood Oakgrain.

This latest generation of EGGER synchronised pore surfaces reflects the trend for reserved, matt wood effects, but still has the signature depth to touch.”
Material reproductions also offer simplicity. Instead of abstract designs, natural looking slate and marble are increasingly found in interior design schemes, commonly as the underpinning feature in frontals and furniture. The texture development ST76 Mineral Rough Matt enhances new finishes, enabling timeless designs. The theme continues with metallics, with new UK texture ST20 Metal Brushed offering a stylishly matt and contemporary reproduction.

Feedback from customers has been exceptional. ST40, ST76 and ST20 have been firm favourites along with the muted uni-colours that combine well with the other finishes we have on offer. I can’t wait to see the results of the Decorative Collection 24+ in both private and public spaces across the UK and Ireland.”

With the new Decorative Collection, EGGER is also establishing a new type of decor advice and combination motif: the EGGER Capsule Concept. “We use the capsule concept for the presentation of decors and thus provide recommendations for a wide range of applications, trend themes and combination options,” explains Klaus Monhoff. Theseaward winning capsules, provide a high degree of design freedom and flexibility and feature in the swatch and collection launch campaign.

Time for a greener future.
With the Decorative Collection 24+, EGGER leads the way towards an environmentally sustainable future. Internationally, the publicised commitment to achieve NetZero by 2050 is complemented by the UK market’s pledge to plant a tree for every registration of the new Decorative Collection 24+ swatch.
Aimee Fletcher told us, “The launch of our new collection is a pivotal moment for the furniture and interior design industry. We are providing our customers with the products and finishes they need to create stunning, yet sustainable furniture and interior design over the next few years.”

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