Cyncly, a giant in the world of software design, has brought a new design software named Winner Flex for seamless kitchen and bedroom designs. This is where East Coast Fittings (ECF), a trusted name in the industry for over 40 years, stands out. By incorporating Cyncly’s Winner Flex design software, ECF has significantly improved the way it provides design services to independent retailers, helping them save time and stay ahead in the competitive market.
ECF’s evolution
East Coast Fittings, founded over four decades ago, initially specialised in supplying fixings and fasteners. However, over the years, the company expanded its offering to include a complete range of kitchen and bedroom furniture. Today, it stands as a leader in the sector, offering both products and vital design support to its core customer base, which includes independent retailers, builders, and small operations. This growth and success are driven by a strong commitment to customer service and ongoing innovation in the design process.
A key factor behind ECF’s success is the company’s in-house design team. This dedicated team works tirelessly to create detailed, accurate kitchen and bedroom layouts, helping customers who are often small-scale retailers focus on their core business operations. This service, offered free of charge, enables independent retailers to compete effectively with larger national chains such as Howdens, Wren, and Magnet. To deliver this crucial service, ECF turned to Cyncly’s Winner design software. The company first adopted Winner Design in 2018 and later upgraded to Winner Flex, which has proven to be an essential tool for their operations. Winner Flex offers cloud-based project management tools and advanced tracking capabilities, transforming the design process for the ECF team.
The design team at ECF handles a wide range of projects—from highly detailed architectural plans to rough sketches on scraps of paper. According to Nick Goodman, Team Planning Manager at ECF, the ability to make quick revisions and adjust designs based on customer needs is essential. “We do anything from 1 to 18 revisions on a single kitchen design, depending on what the customer requests. Having a system that allows us to make these changes quickly and intuitively is crucial,” says Goodman.
Before adopting Winner Flex, ECF faced several challenges related to software updates and catalogue management. Updates required installation on a master computer, which led to delays and inefficiencies. With an expanding product line and a planned move into bedroom furniture, ECF needed a more modern, scalable solution to streamline its operations.
Advantages of Winner Flex for ECF
Winner Flex has already proven to be a game-changer for ECF, offering numerous benefits to both the internal design team and their customers:
- Time-saving design process: Winner Flex allows for faster revisions and intuitive design tools, making the planning process more efficient. This ensures that the ECF team can offer a more streamlined experience for their customers.
- Improved catalogue management: One of the standout features of Winner Flex is its seamless catalogue management. Automatic updates happen in the background, reducing the manual effort required by the team to keep their design resources up to date.
- Better customer service: By offering in-house design support, ECF helps smaller retailers compete with national chains. This support allows independent businesses to offer professional designs without needing to invest in expensive design software themselves.
- Support for future growth: As ECF continues to expand its offerings—such as introducing new kitchen and bedroom ranges—Winner Flex enables the company to host these new products on the platform, ensuring that they can scale their operations effectively.
Expanding opportunities
With Winner Flex integrated into its workflow, ECF is positioned to support its customers in ways that help them thrive in a competitive marketplace. The software’s advanced features are not just helping ECF’s internal team; they are also empowering independent retailers to grow their businesses without the need to invest heavily in complex design tools. “Winner Flex gives us the tools to offer a fast, professional service and frees up our customers to focus on growing their own businesses,” says Kerry Williams, Marketing Manager at East Coast Fittings.
Looking ahead, ECF is well-positioned to expand further, offering even more comprehensive support to independent retailers across the country. The seamless design platform provided by Cyncly’s Winner Flex is now an integral part of ECF’s strategy to stay competitive and continue delivering exceptional service to its customers.
In a rapidly evolving market, small businesses need every advantage they can get. With Winner Flex, East Coast Fittings offers its customers the ability to stay competitive, save time, and grow their businesses efficiently. By leveraging cutting-edge design technology, ECF helps independent retailers punch above their weight, competing with the largest national kitchen and bedroom furniture brands. As the industry continues to evolve, ECF and Cyncly’s Winner Flex are helping businesses future-proof their operations, ensuring they stay ahead of the curve in a highly competitive landscape.
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