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Classen Group expands its reach in North America

 Monday, September 25, 2023

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Classen Group, an innovative hard surface flooring manufacturer based in Germany that offers PVC-free solutions for commercial and residential environments plans to spread its market in North America with the development of a productive strategic partnership with Shaw Industries Group, Inc. (Shaw) . This partnership will make Shaw the sole distributor of the company’s new commercial flooring products in North America.

Both the companies in this partnership plan to make the best use of the business bond to bring transformational products to market to fulfill the flooring needs of their customers. Bringing out his optimistic views Tim Baucom, president and CEO at Shaw said, “With a longstanding commitment and proven track record of innovation and sustainably minded design, Shaw’s and Classen’s shared values ​​and dedication to differentiated design and superior service make this an ideal partnership.”

Classen’s portfolio of pioneering products stands to meet the growing demand for differentiated hard surface flooring in North America. This partnership with Shaw opens a scope for the company’s significant expansion and spread in the region. Both the companies share a commitment to Cradle to Cradle®-inspired, distinctive product design with a focus on health & wellbeing, climate protection, product circularity, water and soil stewardship and social fairness. The companies also plan to leverage deep market insights to develop new flooring alternatives in partnership. Dr. Moritz Menier, CEO from Classen Americas Inc, highlighted the benefits of the opportunity and said “This represents an opportunity for Classen and Shaw to partner at a key time in our companies’ respective design, innovation and sustainability journeys.”

Shaw Industries Group, Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide. The company has a long standing history of fulfilling the customers needs through an expansive portfolio of brands. This promising partnership further opens the scopes for better growth leading to expanded reach.

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