Tuesday, July 2, 2024
The CLASSEN Group is delighted to announce the completion of its new, state-of-the-art showroom in Kaisersesch. Spanning over 700 square metres, this refurbished space provides an innovative and inspiring environment for customers, partners, and employees.
The new showroom serves not merely as a display area but as a dynamic platform for creative collaboration. Rather than being a single, expansive area, the space has been divided into various segments that can be flexibly altered and rearranged using a modular system. This ensures that the showroom remains current and responsive to the needs of its visitors at all times.
The most important innovation: the “Interactive Corner”
A notable feature is the “Interactive Corner,” a specially designed area for collaborating with customers on new collections. This interactive workspace acts as a hub for customers, sales, marketing, and product management. Here, the suitable decors for new collections are selected, and the corresponding marketing concepts are developed through displays. Additionally, a digital application provides the opportunity for a virtual tour of the company’s various locations, offering visitors an in-depth look into the CLASSEN Group’s manufacturing processes.
Sustainability and creative design
The showroom features many green and plant-based elements that underline the sustainability of the company and the floor coverings on display. Unusual installations such as graffiti walls also provide visual variety and playfully reflect the company’s values.
Product scenarios and meeting rooms
Three mock-up booths showcase the products in practical application scenarios. For instance, the new herringbone flooring from CLASSEN adorns a cosy reading corner. Additionally, new meeting rooms provide space for interaction and offer an ideal environment for meetings and creative processes.
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