Tuesday, July 8, 2025

Clarion Hotel Karlatornet provides a sophisticated experience in the heart of Gothenburg’s modern skyline. Owned by Strawberry, this hotel is housed within a 15-story building adjacent to Karlatornet, Sweden’s tallest structure. For a truly exclusive experience, the hotel also occupies the 58th floor of Karlatornet, featuring luxurious suites, as well as deluxe and superior rooms, all offering panoramic views. The hotel’s 300 rooms seamlessly blend timeless design with meticulous attention to detail.
The hotel chose 4,000 sqm of Woodura Planks, including GANTOFTA 3.0 XL in Terra Brown for most of the hotel rooms and TOLLARP 3.0 XXL in Shadow Brown for the suites, both in a durable and easy-to-maintain pro matt lacquer.
“We want to be a natural gathering point, creating an inclusive and welcoming atmosphere where people can meet.” – Magnus Östlund, General Manager of the Clarion Hotel Karlatornet.
A hotel that inspires connection
Magnus Östlund, General Manager of the Clarion Hotel Karlatornet, notes that their vision is to be more than just a hotel: “We are the beating heart of Karlatornet and the most inspiring meeting place in the business area, Lindholmen. We want to be a natural gathering point, creating an inclusive and welcoming atmosphere where people can meet, be inspired and create new connections – whether for business or pleasure, like a romantic dinner for two or a conference for over 300 people.”
The standout feature of Clarion Hotel Karlatornet is its signature suites on the 58th floor. Boasting breathtaking panoramic views of Gothenburg, these suites embody the hotel’s concept of refined luxury. The wood flooring, in a serene Shadow Brown hue, is elegantly laid in large XXL planks, infusing the space with warm, earthy tones that cultivate a peaceful, tranquil ambiance.
The muted colours of the suite’s decor, combined with the authentic wood flooring, result in a serene and sophisticated environment, ideal for both business and leisure guests seeking a calm retreat in the sky.
Sustainability and style combined
Throughout the hotel, sustainability is a key consideration, and the Woodura flooring reflects this commitment. Maximising raw material use, the floors are not only stylish and durable, but also significantly more resource-efficient than traditional wood flooring – a natural fit for a forward-thinking hotel.
From the elegant floors to the stunning panoramic views and carefully curated interiors, the Clarion Hotel Karlatornet is a place where every detail works in harmony to create an inspiring environment. This landmark hotel offers a unique space where design meets comfort in the most captivating way.
A small glance at the Woodura Planks 3.0
Bjelin’s Woodura Planks 3.0 are manufactured with a patented technology to cure wood and make it stronger. It’s an innovative hardened wood floor with a genuine wood feel that is several times stronger than other wood floors and utilises renewable raw materials in an optimal way. This specialised plank is 21 cm is wider than most on the market. 27 cm is completely unique, especially in this price range. Even the length is generous at just over 2.3 metres.
Their Scandinavian-designed Woodura Planks 3.0 are built to withstand the test of time with a unique blend of revolutionary technologies. The wood for these super-strong and dent-resistant hardened wood floors is sourced ethically and responsibly from FSC-certified European forests.
About Bjelin
Bjelin develops, manufactures and sells a broad product portfolio consisting of both traditional wooden floors and new innovative floors in new materials. The development is performed in cooperation with our sister company Välinge Innovation AB, mostly known as the inventor of the click floor. The manufacturing takes place in our own state-of-the-art factories in Sweden and Croatia.
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