Bjelin is set to revolutionise the flooring industry with the introduction of its new Woodura Herringbone 2.0, a durable and modern take on the timeless herringbone design. This innovative flooring option is designed with larger panels that boast three times the strength of traditional wood alternatives, ensuring both aesthetic appeal and exceptional durability. The flooring is also equipped with click technology, making installation effortless.
Advanced Technologies for Superior Flooring
The hardened wood herringbone flooring from Bjelin is powered by the cutting-edge Woodura® technology, which significantly enhances impact resistance. Additionally, the superior 5G® floor locking solution simplifies installation, making it an ideal choice for both professionals and DIY enthusiasts. Following successful trials in Scandinavia, Bjelin is now rolling out this product internationally.
“Woodura Herringbone 2.0 embodies our dedication to innovation and creativity,” stated Fredrik Alfredsson, Bjelin’s Global Head of Sales. “This product merges traditional elegance with a contemporary flair, offering a design that is both aesthetically pleasing and functionally superior in terms of durability.”
Modern Design with Enhanced Features
Measuring 91 mm x 546 mm, these panels exceed the size of traditional parquet herringbone, giving the flooring a modern feel. The Woodura® technology not only allows for the production of larger panels but also optimizes the utilization of raw materials, contributing to a more sustainable production process.
Versatility is a key feature of this flooring, as it can be installed in various patterns, including traditional herringbone, double, triple, ladder, and blocks. The collection is crafted from responsibly sourced Croatian oak and is available in three stunning finishes: Misty White, Natural, and Earth Grey. The flooring is offered in a clean Select grading with a tough pro matt lacquer surface treatment, ensuring easy maintenance and long-lasting beauty.
A Timeless Classic, Reinvented
Bjelin’s Woodura Herringbone 2.0 is more than just a flooring option; it is a statement of innovation, creativity, and sustainability. Combining the timeless appeal of herringbone with modern technology and design, this flooring is set to become a preferred choice for those seeking elegance, durability, and ease of installation.
Bjelin is part of the Pervanovo Invest AB group and develops, as well as manufactures, a broad product portfolio of both traditional wood floors and innovative floors in new materials. The development is done in collaboration with sister company Välinge Innovation AB, best known as the inventor of the click floor. The production takes place in its own ultra-modern factories in Sweden and Croatia, where Bjelin has access to high-quality FSC®-certified raw wood material as well as experienced employees who have worked for generations refining the well-known Slavonian oak.
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