Biesse to present its new identity and technological solutions at VietnamWood

 Tuesday, August 22, 2023

Biesse to present a whole new look that expresses the company’s evolution journey at VietnamWood with its comeback at the show since its last participation in 2019. Biesse will be present at one of the most prominent woodworking exhibitions in the region, VietnamWood 2023, which will take place in Ho Chi Minh City, Vietnam on September 20 – 23, 2023. This comeback of the company will not only convey its evolution journey, but will be complemented with two machines and software solutions.

“Biesse has always been at the forefront of technological advancements. VietnamWood 2023 provides an ideal platform for Biesse to demonstrate its commitment to excellence, innovation, and customer satisfaction. The exhibition will witness the unveiling of Biesse’s new brand identity, which reflects the company’s evolution and growth while reaffirming its position as a trusted partner for woodworking professionals worldwide,” says Raphaël Prati, Chief Marketing & Communications Officer. At VietnamWood, physical and video elements will be applied to stimulate the visitor’s imagination and portray the company’s multi-materiality attribute. Five stations will display the processes of material transformation, while multimedia elements show the results of the transformation, emphasising the potential of the processed materials themselves.

Besides the new refreshing visual and identity, Biesse will also showcase the current technologies that are relevant to the Vietnamese market. Located in Hall A, Stand 060, the star attractions at Biesse’s exhibition booth will be two machines: Rover AS 15 and Opera 5. The Rover AS 15 is a versatile CNC machining center known for its precision and reliability. Equipped with advanced features and automation capabilities, the Rover AS 15 guarantees exceptional performance and flexibility in woodworking applications.

The Opera 5, on the other hand, is a high-speed finishing and calibrating machine, designed to optimise productivity without compromising quality. Biesse will also showcase its software solutions. Visitors will have the opportunity to explore imos, an innovative CAD/CAM software that enables seamless integration of design and production processes, maximizing efficiency and minimizing errors. The b_Solid software will be on display, demonstrating its capabilities in 3D design and simulation, aiding in accurate visualisation and optimisation of woodworking projects. Additionally, Biesse’s SmartConnection software will be highlighted, showcasing its ability to connect and streamline production processes for improved productivity.

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