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Biesse’s “Inside Spring 2021”goes beyond boundaries

Published on : Thursday, May 6, 2021

In a recent virtual press conference, Biesse Group announced their upcoming ‘Inside’ event as well as the state of the industry as journalists around the world participated. Biesse Group aims to showcase technology from Biesse, Intermac and Diamut. The special spring edition will include in-person showroom demonstrations and guided tours that comply with health and safety protocols, as well as online tech webinars and in-depth sessions. The event is scheduled for May 10 to 28 at the Pesaro Campus and on https://inside.biessegroup.com/ and is dedicated to the latest solutions for machining wood, advanced materials, glass and stone.
Inside Spring is a continuation of Biesse Group’s exclusive “on-life” format, which first launched with INSIDE IN ACTION last autumn. The format spans two versions: one “offline” and one “online”.

Though their business was affected by the virus threat last year, the demand of wood machines did not go down. The supply chain was not affected but the price of the raw materials increased severely and this might impact on the product price, remarked, Federico Broccoli. The cancellation of the physical LIGNA.21 means reconciliation with the industry will happen on digital platform and this will bring a balance in the connection. “COVID situation is stimulating us to introduce new solutions, the difficult situation is pushing us to do better”, he added further to the question on the effect of the pandemic!

Inside Spring – Biesse Group Pesaro Campus
The Biesse and Intermac showrooms in Pesaro will open their doors to the over 60 machines, products and digital services that are waiting to be discovered, fully respecting protocols for the health and safety of customers, employees and the workplace.

Inside Spring – Online
The online version of the Inside Spring event will be built around “Technology in Action” with its premium in-depth and exclusive content, tech videos about cutting edge technology translated in eight languages and broadcast in streaming for different time zones: America, Europe and Asia Pacific. During the video broadcasts, customers will be able to interact with experts via a chat that remains open the whole time and allows them to communicate in their local language, with the added option of activating a video call for a one-to-one meeting.

The MAKE & TALK series will also continue with its in-depth sessions and success stories. Two new appointments will be hosted at the Casa Lago location in Milan. These are scheduled for the first and last day of the event and will feature two special guests. On 10 May, the Next Comes First series will broadcast a Sustainability and Competitiveness talk with the exclusive participation of Rossella Sobrero, President of the Public Relations Federation (FERPI), long-time organiser of the Corporate Social Responsibility (CSR) show. And on 28 May, the Futuring series will host a conversation with Daniele Lago, Chief Executive Officer & Head of Design Lago for a talk under the heading “May Design Transform Society”.

“It will be a borderless group event spanning all the technology produced by Biesse, Intermac and Diamut, an international moment that is not to be missed. We are offering customers anywhere in the world a complete formula that spans all divisions and blurs the lines between the in-person and digital experience. By streaming the demonstrations and providing video calls with our local sales force, we are ensuring that even those who cannot come to Pesaro in person will be able to participate in this truly international event,” notes Federico Broccoli, Biesse Group Chief Commercial & Markets Officer.

“We are opening the doors to our showrooms in the spring, moving the Inside event forward and confirming the hybrid formula we adopted last October, which proved successful on several fronts: in fact, this strategy ensures that our customers can interact, share and participate whether in person, at our showrooms, or digitally through the Digital Arena platform. We invested significant resources in expanding our digital ecosystem, both in terms of tech innovation, for products and services, and in terms of the way we relate with customers all over the world. Digital channels are a new means of remaining in touch, offering everyone access to our showrooms, even when they are not physically present in Pesaro,” said Raphaël Prati, Biesse Group Chief Marketing & Communications Officer.

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