Raphaël Prati shares vision and expectations from LIGNA.21
Published on : Thursday, April 8, 2021
LIGNA.21 the mecca of woodworking industry is just few months away and companies are fast gearing up to showcase their finest, while meeting face-to-face with clients. Despite the challenges posed by the COVID-19 pandemic, the leading trade show for the woodworking and wood processing industries is enjoying a high level of commitment from the industry and on this occasion Raphaël Prati, Marketing & Communications Director at Biesse Group shared his vision and expectations from LIGNA.21. He is happy with the new virtual participation options on the LIGNA.digital platform that will allow all companies to expand their coverage and all visitors to take part in the fair even virtually, despite international travels restrictions. LIGNA represents the confirmation that the world of trade show and events has changed and thanks to digital, it can open and widen borders.
LIGNA.21 is all set to roll combating COVID uncertainties and it is hence special for Biesse Group. Raphaël Prati added further, “Trade shows get us in contact with a world of potential new customers and give us the chance to position ourselves very clearly with respect to competitors. LIGNA represents the unmissable international event of this year and has always been considered the most important meeting place for sharing opportunities related to robotization and the advantages offered by technological innovations. Therefore, we consider LIGNA as the stage of the wood industry par excellence where we can show Biesse’s ability to innovate in terms of technologies, services, software, with a view to a complete digital transformation.”
Biesse is eager to bring forth its latest innovations and continue enriching the sector creating uncompromising business opportunities for the sector. He concluded happily hinting at what all they plan to display and introduce to enrich the woodworking industry as it adapts to the digitisation and learns new ways to function in the new normal, “At LIGNA, Automaction and Smartaction concepts will guide the technological innovations. The first concept, Automaction, leads the automation process of large companies through robotic systems and integrated logistics and offers customers concrete solutions for the automation of factories. The second concept, on the other hand, identifies the new intelligent factory aimed at laboratories and small and medium-sized companies that are approaching digitalization for the first time. Small production companies and large industries will be able to discover all the opportunities related to integration and automation offered by Biesse technologies, software and services. To close the circle the construction path of the digital factory will be represented by the Digital Hub, the area dedicated to services, simulation of processes, and software for the design, optimization and programming of production plants.”