Friday, September 19, 2025
“Step into Beets, a newly opened salad bar in Gothenburg, and discover more than just vibrant salads and bold flavours.” – Bjelin.
Underfoot, a striking design feature sets the tone — Woodura Herringbone flooring, seamlessly inlaid into polished concrete like a rug, adding warmth, sophistication, and a refined contrast to the clean, minimalist space.
“I saw something similar on Pinterest and knew immediately – we had to do it,” says owner Andreas Olsson. “I’ve always loved herringbone. It gives an exclusive feel and brings movement to an otherwise sleek space with clean lines.” Andreas added further.
Installed across 30 sqm in the centre of the restaurant, which has been open for three months, the Woodura Herringbone in the colour Natural needs to handle daily foot traffic. “So far, it’s held up really well. And it looks and feels just like real parquet – but at a better price.” The pale matt finish complements the ash-toned tables and softens the otherwise industrial elements: exposed ceilings, black spotlights and raw concrete.
“I’ve always loved herringbone. It gives an exclusive feel and brings movement to an otherwise sleek space with clean lines.” – Andreas Olsson, owner of Beets.
A balanced blend of raw and refined
Beets serves up more than great salads. The interior strikes a perfect Japandi-inspired balance: minimalist yet warm, structured but natural. Along the bar, light brick walls offer texture, while fresh produce is mirrored by the space’s airy, open layout. “We wanted a Nordic, clean and simple look – but still warm,” explains Andreas.
“The herringbone adds personality without taking over.” – Andreas Olsson, owner of Beets.
Chosen after a visit to the Bjelin showroom in Gothenburg, the Natural shade was love at first sight. “I saw it and decided on the spot. It just worked.” For Andreas, the floor ties everything together – without overwhelming the pared-back aesthetic. “I love how we ended up doing it. I’d absolutely recommend this kind of floor to other cafés or restaurants.”
Bjelin’s Woodura Planks 3.0 are manufactured with a patented technology to cure wood and make it stronger. It’s an innovative hardened wood floor with a genuine wood feel that is several times stronger than other wood floors and utilises renewable raw materials in an optimal way. 21 cm is wider than most on the market. 27 cm is completely unique, especially in this price range. Even the length is generous at just over 2.3 metres.
Bjelin designs and manufactures wood flooring and furniture using advanced technology. Production takes place in state-of-the-art factories in Sweden and Croatia, where Bjelin uses premium, FSC-certified raw wood materials. Skilled employees, drawing on generations of experience, refine the renowned Slavonian oak, ensuring exceptional quality in every product.
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Tags: beets, beets & woodura herringbone, Bjelin, flooring, furniture, Herringbone, interior, Woodura, woodura herringbone, woodura herringbone flooring, Woodura Planks 3.0
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