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Another positive year for Salvamac

Published on :Thursday, November 18, 2021

With another positive year, Salvamac successfully continues business in 2021. “After a record-breaking 2019 and a 2020 that ended with an extraordinary growth, we did not expect similar satisfactions in 2021.” This is how Christian Salvador comments, in the preliminary balance, the data of the multinational group of which he is co-owner, specialized in the production of woodworking machinery.

“We carried on along the path we had set ourselves, – he continues – working to consolidate our presence in many markets and to experiment with new opportunities where we are less known. And the results were not lacking, allowing us to close an important three-year period, during which we have accompanied the growth in turnover and the machines produced with a “fine-tuning” of the company organization.

Because selling more requires producing more, giving more and more certainties in terms of service, the ability to guarantee continuity and quality in the relationship with customers and resellers. In Europe, the growth was made possible by the acquisition of new market shares, to which was added the consolidation of the presence in the United Kingdom, a market with important results in recent years and which this year – thanks also to the commitment to a deep-rooted “on-site” presence – has allowed Salvamac to have an edge.

Our sector is becoming less and less profitable and, in turn, is asking for more and more investments and an originality that I feel is sometimes missing. Everyone is talking about innovation; originality is a different concept, it means being different not only in the product but also in the ideas, in the way of dealing, in the human aspects. Seeing the business not only as coated steel with a few electronic circuits and some cables, but by placing people ahead of everything, something that is perceived less and less. And, in my opinion, human relationships and ethics will have greater importance than in the past.”

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