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ALVIC showcased new products and its 2024 collection at FIMMA MADERALIA

 Monday, May 20, 2024

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ALVIC showcased new products and its 2024 collection at FIMMA MADERALIA

Making the best use of the opportunity, ALVIC successfully showcased its efficient products at the FIMMA MADERALIA fair from May 14 to 17. At the 40th edition of the FIMMA MADERALIA, ALVIC presented the latest technology that centered around the sustainable surfaces. The company also presented before the industry the new 3.0 generation of its Zenit by Alvic technology , and its new Collections for 2024 .

With its commitment to innovation, ALVIC believes in continuous improvements and development in its existing products. Considering this aim it has created the news generation 3.0 for Zenit. The reference in super-matt lacquer with an irresistible silk touch , and Zenit Eco , the solution More ecological mate with 70% recycled material.

It has also included the new designs in the new collections. It is for this reason that they presented three new 2024 collections at Maderalia : Trevi , Elitis and Atempo inspired by the timeless beauty of nature .

Zenit: New Generation 3.0

This new generation product offers a super matte lacquered surface with greater surface resistance to scratches and high resistance to abrasion . In addition, it allows its application on both horizontal and vertical surfaces.

Its unique process ensures maximum colour stability , and its microscopic surface structure allows for low light reflection, achieving a super matte finish. In addition, its lacquering process is 100% ecological , which means that no volatile organic compounds are emitted into the atmosphere.

The Zenit range in 2024 offers a range of more than 60 designs and more global solutions in super matte such as Zenit Plus , which provides not only a matte finish but 100% anti-fingerprint, Zenit Metal Plus , with a surprising real metallic finish, and Zenit Laminates , lacquered laminate to match the range of panel designs.

New Collections 2024: Trevi, Elitis and Atempo

These collections have been developed by ALVIC and its creative and innovative team. These include carefully selected design, that include realistic finishes that emulate materials of natural origin, such as stones or wood. These evidently create surfaced that awaken the senses of the users.

Trevi , recreates a travertine with essence, Elitis creates a sophisticated and trendy linear metallic effect; Finally, the Atempo collection of timeless woods introduces the new Goya design , an elegant beech with a lot of depth in its pore, and two new trend tones from the Velázquez design , which highlight the naturalness of the oak.

Eco-design stand designed by the studio of architect Héctor Ruiz Velázquez

The Maderalia stand , designed with the Héctor Ruiz Velázquez studio , introduced the visitors to the ALVIC world . They had the chance to experience and discover the company’s wide range of products, solutions and unique designs in an effective way. It was a space that united sustainability, innovation and high design, and this was been conceptualized from “ Eco-Design” .

“ Eco-Design ” process when developing new products and collections starts from a premise that is to put sustainability and the consumer at the center . This approach is applied to all areas: at a creative level in new collections, in product development , and in industrial and logistical processes . At Maderalia, the company shared this philosophy again through its stand and new launches.

ALVIC stands were fully developed with its sustainable surfaces and a modular construction concept , which makes it possible to give a second life to the space and adapt it for other events. Thus continuing with the circularity of materials .

The space was rchestrated in several visual planes : the surrounding plane is Luxe Pearl Gray -high gloss lacquered- and combines with the latest stone releases such as the Trevi , Sierra 02 and Nuvola 03 designs . These designs are combined with the panels in the Agave design that introduces the freshness of biophilia to this space.

The lounge proposed a game of geometric shapes based on the kaleidoscope and the Japanese Kirigami art of cut paper. The visitor entered a work of art with a vibrant landscape of arches and circles. ALVIC surfaces created a space that invited scopes for experiment. With its participation in Maderalia, ALVIC shared all the news of the new products that kept the company at the forefront, offering the market new solutions and unique designs.

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