Wednesday, September 11, 2024
For the 22nd consecutive year, AkzoNobel and its Global Aesthetic Centre, renowned for setting global colour trends, has hosted its annual trend forecast meeting. The event brought together in-house experts, international architects, designers, and journalists to discuss how societal changes and reactions to the world around us influence colour choices. This year’s discussions revealed a growing desire to embrace joy, celebrate craftsmanship, and take pride in individuality as we move towards 2025.
At the heart of this forecast is True Joy, a vibrant and optimistic shade that symbolises hope and positivity for the year ahead. The colour is designed to transform spaces by injecting a sense of joy and warmth. Whether used boldly on a feature wall or as an accent on beloved furniture, True Joy aims to create a feel-good atmosphere within the home. Homeowners are encouraged to experiment with creative applications, from painting freeform shapes on walls to adding a splash of colour to ceilings, ensuring that every space feels unique and uplifting.
AkzoNobel encourages homeowners to take a leap with True Joy. The message is clear: if you can imagine it, you can bring it to life. The brand invites people to believe in their vision and create a home filled with positive energy by selecting shades from their ready-made colour palettes.
Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Centre, highlighted the significance of this year’s colour choice, stating: “Amid a growing global sense that life may be better elsewhere, there’s a collective desire to break free, reset, and welcome new beginnings. True Joy is a pop of colour that brings happiness to your walls and a smile to your face. It’s designed to inspire people to take that leap, move beyond their comfort zones, and feel confident in doing so.”
As 2025 approaches, AkzoNobel invites individuals to bring optimism and creativity into their homes, with True Joy leading the way in creating spaces filled with positive energy and personal expression.
Read more news on AkzoNobel
Read more woodworking news and follow us on LinkedIn
Tags: AkzoNobel, AkzoNobel Coatings, colour of the year, True Joy, wood and panel, wood industry updates, wood magazine Europe, Wood news and updates, woodworking, woodworking and manufacturing, woodworking and processing, woodworking event, woodworking industry, woodworking magazine, woodworking news and updates, woodworking UK
Comments: