Tuesday, July 16, 2024
AkzoNobel is excited to share their new launch of Selva™ Pro range of 2K polyurethane and acrylic coatings systems for the professional and industrial woodworking community.
The systems, which will be part of the Chemcraft® wood coatings product portfolio, draw inspiration from the rich heritage and craftsmanship of trusted, Italian-inspired formulations. The Selva Pro range is backed by decades of industry expertise and research and development to provide proven, well-rounded performance for drying time, sanding, hardness, chemical resistance and potlife. All elements of the new systems are being manufactured in modern, North American facilities using high-quality raw materials and following stringent standards for quality assurance.
The Selva Pro range includes three systems, offering a full spectrum of sheens from high gloss to dead flat and limitless colour possibilities for the most creative imaginations. Selva Pro Chiaro and Selva Pro Bianco are high-build, high-solids, clear and pigmented 2K polyurethane systems that provide robust protection for wood against wear and moisture, making them ideal for areas like kitchens and bathrooms. Both Chiaro and Bianco are durable yet soft to touch, formaldehyde-free, and have minimal odor. They share the same hardener with a consistent 2:1 mix ratio, simplifying the process for the user.
Selva Pro Bianco also offers unlimited colour opportunities and excellent tinting stability (when using a neutral base), especially with lower sheen finishes.
The third system, Selva Pro Acrilico, is a 2K acrylic system. Its smooth formulation enhances wood grain and is ideal for expressive and/or high-quality wood-types. Acrilico comes with multiple finish options: a pigmented topcoat; a neutral topcoat; a clear topcoat; and a clear ‘Naturale’ topcoat which has a modern dead flat finish inspired by the latest trends. As with Selva Pro Bianco, the Acrilico neutral topcoat, when used with a neutral base, offers excellent tinting stability.
Bilal Salahudin, Regional Commercial Director, Finishes Americas, believes the Selva Pro range will be transformative for the woodworking community: “Meticulous development and comprehensive testing have resulted in exceptional, well-rounded performance and a range that is easy to use and achieves beautiful results.” he says. “With Italian-inspired formulations, made locally and readily available across North America via our extensive distributor network, we expect it to become the ultimate choice for craftsmen and manufacturers alike.” Mr. Salahuddin added further.
Sarah Skinner, Product Marketing Director, Wood Finishes, says the launch of the Selva Pro systems will ease many of the current challenges that end users are experiencing: “The compact selection of hardeners within the Selva Pro range, and the simple, consistent mix ratios means inventory management is streamlined, product training is easy, and the application is accurate and reliable,” she says.
Selva Pro Bianco also offers unlimited colour opportunities and excellent tinting stability (when using a neutral base), especially with lower sheen finishes.
The third system, Selva Pro Acrilico, is a 2K acrylic system. Its smooth formulation enhances wood grain and is ideal for expressive and/or high-quality wood-types. Acrilico comes with multiple finish options: a pigmented topcoat; a neutral topcoat; a clear topcoat; and a clear ‘Naturale’ topcoat which has a modern dead flat finish inspired by the latest trends. As with Selva Pro Bianco, the Acrilico neutral topcoat, when used with a neutral base, offers excellent tinting stability.
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