ADLER, Austria’s leading manufacturer of paints, varnishes, and wood preservatives, has received the prestigious 2025 Environmental Management Award in the “Communication and Participation” category. This recognition celebrates the company’s remarkable achievements in the field of sustainability and environmental responsibility. The award, presented on the occasion of the 30th anniversary of the European environmental management system EMAS, underscores ADLER’s unwavering commitment to sustainable practices in its operations and products.
Founded in 1934, ADLER has consistently been at the forefront of innovation in the coatings industry. The company’s longstanding commitment to sustainability is evident through its continuous efforts to reduce its environmental footprint. ADLER’s success in the sustainability arena is rooted in three key pillars: transparent communication, active customer dialogue, and a strong focus on employee engagement.
Comprehensive Sustainability Strategy
A cornerstone of ADLER’s sustainability strategy is its award-winning environmental statement, which has been published for over 25 years. The environmental statement is a comprehensive report that outlines the company’s achievements, challenges, and future objectives in sustainability. “The exchange of knowledge and experience is indispensable in the field of sustainability,” explains Dr. Albert Rössler, Head of R&D at ADLER. “Our environmental statement provides an excellent foundation for this exchange.” The company uses this platform to foster transparency and facilitate dialogue with its stakeholders.
ADLER has also been proactive in sharing its expertise in environmentally friendly coating technologies with the market. Dr. Rössler notes, “We want to actively promote environmentally and climate-friendly coating technologies in the market and share information.” This proactive communication is integral to ADLER’s strategy of encouraging sustainable practices across the industry.
In addition to its environmental statement, ADLER utilises various channels to communicate its sustainability initiatives, including press releases, its company magazine, training courses, and workshops. These efforts ensure that both internal and external stakeholders are fully informed about the company’s environmental efforts and the role they can play in contributing to a more sustainable future.
Employee Engagement and Teamwork
For ADLER, the involvement of its employees is a critical success factor in achieving its sustainability goals. The company believes that the best projects cannot succeed without the full engagement of its workforce. “The best projects cannot succeed if we don’t all pull together,” says Dr. Rössler. “That’s why it’s important to us to fully inform our team about all sustainability issues and inspire them to embrace our goals.” ADLER ensures that its employees are continuously educated about the company’s sustainability strategy and are actively involved in its implementation.
This focus on employee engagement has been pivotal in fostering a culture of sustainability within the company. By involving employees in sustainability initiatives, ADLER has created an environment where everyone plays a role in achieving the company’s sustainability objectives.
Recognition and Future Motivation
The 2025 Environmental Management Award serves as both a confirmation of ADLER’s progress and a motivation to continue its journey towards more sustainable surface finishing. “This award confirms that we are on the right track with our holistic sustainability strategy and, at the same time, motivates us to consistently pursue our path towards sustainable surface finishing,” says Dr. Rössler.
ADLER’s commitment to sustainability goes beyond communication and employee engagement. The company is also dedicated to reducing its environmental impact through continuous innovation in its products and processes. As Austria’s leading manufacturer of paints and coatings, ADLER ensures that its products meet the highest environmental standards while delivering outstanding performance.
ADLER’s Global Presence and Impact
Headquartered in Schwaz, Tyrol, Austria, ADLER operates a single production site, where approximately 21,000 tons of paint are produced annually. These products are distributed to customers in over 30 countries, with sales subsidiaries in Germany, Italy, Poland, the Netherlands, Switzerland, the Czech Republic, and Slovakia. Despite its global reach, ADLER remains committed to its roots as a family-owned business, now in its third generation under the leadership of Andrea Berghofer.
Innovation and sustainability are the key drivers behind ADLER’s growth. The company continues to improve its environmental footprint while developing new, sustainable solutions for the coatings industry. As part of its ongoing commitment to climate protection, ADLER actively works to reduce its carbon emissions and implement eco-friendly practices across its operations.
A Bright Future for Sustainable Coating Technologies
With the Environmental Management Award under its belt, ADLER is poised to continue its leadership in the field of sustainable surface finishing. The company’s efforts to improve the environmental impact of its products and operations set an example for others in the industry to follow. As ADLER looks to the future, it remains committed to delivering innovative and sustainable solutions for its customers while fostering a culture of environmental responsibility and teamwork.
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