In response to the growing demand for high-quality and sustainable coatings in the woodworking industry, ADLER, an Austrian coatings manufacturer, is introducing bespoke solutions for the roll-to-roll coating sector. The company’s extensive expertise in coating technology, combined with a newly assembled team of experts, ensures a top-tier offering tailored to meet the unique challenges of the industry. ADLER’s coatings have long been trusted by leading manufacturers in Europe, particularly within the furniture and kitchen industries.
A Proven Track Record in Coatings
ADLER has established itself as a leader in coatings, with a history dating back to 1934. Over the years, the company has gained recognition for its exceptional surface quality, sustainability standards, and processing reliability. It is no surprise that ADLER has been the go-to coatings provider for top European manufacturers. The company’s expanding product portfolio now brings these high standards to the roll-to-roll coating sector, offering a full range of solutions for diverse applications.
Handling the Demands of Roll-to-Roll Coating
The roll-to-roll coating process is known for its demanding nature. It involves coating furniture edges, decorative papers, and foils at high feed speeds, while also requiring superior resistance and surface quality. Moreover, the process calls for precise application in small quantities and a vast variety of substrates, curing methods, and applications.
ADLER’s approach addresses these challenges with a broad product range. “Our diverse product range offers an excellent basis for covering all requirements, be it in terms of the appearance and feel of the surface, adhesion, elasticity, or special curing processes,” explains Dr. Sebastian Bräuchle, Chemist at ADLER. This product versatility is backed by a modern, fully equipped applications technology competence centre. Here, all processes can be simulated under laboratory conditions, ensuring optimal performance in various environments.
Advanced Curing Systems for Precision Coating
One of the key advantages of ADLER’s roll-to-roll coating solutions is its advanced curing systems. “In addition to UV curing systems and an excimer system, we also acquired an electron beam hardener last year and can therefore replicate all common curing processes,” explains Ralf Menke, a coating technician with years of experience. These cutting-edge technologies allow ADLER to handle a wide range of coatings, ensuring the highest quality and durability for customers in the woodworking industry.
ADLER’s proficiency in curing processes is a critical asset in offering solutions that meet the toughest industrial demands. The company is now capable of replicating all the standard curing processes that processors require, making it a one-stop solution for a variety of roll-to-roll coating applications.
Commitment to Sustainability in Coatings
Sustainability is at the heart of ADLER’s operations. The company follows a consistent strategy based on the principles of the circular economy. This ensures that ADLER’s low-emission coatings, which feature a high proportion of renewable raw materials, contribute to sustainable surface finishing.
Dr. Bräuchle further highlights ADLER’s commitment to sustainability: “We pursue a consistent sustainability strategy based on the principles of the circular economy. Our low-emission coating systems with a high proportion of renewable raw materials enable sustainable surface finishing of the highest quality.” These sustainable practices are becoming increasingly important as the demand for environmentally responsible products in the woodworking industry rises.
Tailor-Made Solutions for Industrial Users
The core of ADLER’s success lies in its ability to develop tailor-made solutions for industrial users. “Processors not only have high demands on product performance, efficiency, and environmental properties, but above all expect consistent quality and processing reliability,” says Ralf Menke. ADLER takes pride in meeting these expectations with unmatched quality standards and excellent service.
As Julian Berghofer, Key Account Manager and fourth-generation member of the ADLER family, explains: “Our goal is to develop customized solutions for every industrial user and optimally adapt our products to their processes.” Julian’s vision for the future of ADLER’s roll-to-roll coating solutions reflects the company’s long-standing tradition of excellence. “We are leaders in the field of furniture coatings, bring extensive technical expertise in industrial application processes, and adhere to high sustainability standards,” he adds.
Expanding Services for Roll-to-Roll Coating Processors
With the newly assembled team of experts, ADLER is poised to offer even more specialised services to the roll-to-roll coating sector. The team, including Ralf Menke in technical field support, Dr. Sebastian Bräuchle in laboratory services, and Julian Berghofer in sales, ensures that every product and service is perfectly tailored to each client’s unique needs. This customer-first approach has already earned ADLER a reputation for offering reliable, high-quality solutions.
As ADLER continues to innovate and expand its offerings, the company remains committed to maintaining its position as a leading supplier of coatings for the woodworking industry. The future for ADLER’s roll-to-roll coating solutions looks bright, with a clear focus on customisation, sustainability, and unparalleled technical expertise.
ADLER’s Long-Standing Reputation in the Woodworking Industry
With a history spanning over 80 years, ADLER has become Austria’s leading manufacturer of varnishes, paints, and wood preservatives. The family-run business has thrived under the leadership of Andrea Berghofer, with sales subsidiaries across Europe and a robust presence in more than 30 countries worldwide. ADLER is synonymous with innovation and sustainability in coatings, and the introduction of their roll-to-roll coating solutions is the next step in meeting the evolving needs of the woodworking industry.
By combining years of experience, cutting-edge technology, and a commitment to sustainability, ADLER is now ready to offer comprehensive, tailor-made solutions for processors in the roll-to-roll coating sector. As the company looks towards the future, it will continue to drive innovation in the coatings industry, ensuring that it remains a trusted partner for the woodworking sector.
This approach makes ADLER an ideal partner for manufacturers looking for custom, sustainable, and high-quality solutions in the roll-to-roll coating process.
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