Wednesday, April 20, 2016
LIGNA 2017 features a brand-new site layout jointly conceptualized by Deutsche Messe, the woodworking branch of the German Woodworking Machinery Manufacturers’ Association (VDMA) and LIGNA exhibitors. “We had two aims in mind: to more closely reflect changing trends and market developments, and to make it easier for visitors to find what they are looking for”, says Dr. Bernhard Dirr, head of the VDMA’s woodworking branch.
Christian Pfeiffer, who is responsible for LIGNA at Deutsche Messe, adds: “The new layout of themes does justice to the fact that woodworking technologies can no longer be meaningfully differentiated in terms of the size of the companies using them.”
There will be a total of seven display categories:
Tools, Machinery and Plant for Custom and Mass Production (“Secondary Processing”)
Surface Finishing Technology
WoodBased Panel Production
Sawmill Technology
Energy from Wood
Machine Components and Automation Technology
Forestry Technology
The display categories have also been rearranged for more logical transitions between related topics on site.
“We have already started allocating stand space to exhibitors, and we’re getting very positive feedback. The industry’s market leaders have been placed, and we are now allocating the remaining space. The new layout has proved a great success”, says Dr. Bernhard Dirr.
In future visitors won’t have to walk so far, and the themed clusters will be more compact, and more logically laid out. “The key benefit for customers is that they’ll be able to find what they are looking for more quickly”, says Christian Pfeiffer.
The market leaders will be spread across several halls. The displays that make up the category “Tools, Machinery and Plant for Custom and Mass Production” (in short: “Secondary Processing”) will be sited in halls 11 to 15 as well as in Hall 27. Biesse, for example, will have a stand in Hall 11, IMA in Hall 12, SCM and Felder – along with suppliers of electric power tools – in Hall 13, HOMAG in hall 14/15, and Weinig in Hall 27.
Tags: Christian Pfeiffer, Deutschemesse AG, Dr. Bernhard Dirr, ligna, new layout, VDMA
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