Thursday, July 14, 2022
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49th CIFF Guangzhou 2022 will kick off soon packed with fresh features and attractive themes. The event will be one of the first face to face fairs to happen after the pandemic induced break. The event will take place at Guangzhou Pazhou Canton Fair Complex from July 17th to 20th and from July 26th to 29th July, meeting market needs and offering sector players new, concrete business opportunities supported by the entire furniture industry and its new positioning: ‘Design Trend, Global Trade, Full Supply Chain, All in CIFF’.
Six shining themes
The vitality and strategic importance of CIFF—the world’s only furniture fair representing the entire supply chain, bringing together top companies capable of reaching design and commercial channels alike and meeting domestic and export market needs—offer a concrete response to the theme Build a Better Home Together, Serve the New Pattern, further strengthening synergy with the industry and promoting the ‘exhibition platform chain’ offering that systematises all its exhibitions: CIFF Guangzhou in March, CIFF Shanghai in September, CBD Shanghai in March, CBD Guangzhou and CBD Shenzhen in July.
The desire for a better life is driving the evolution of furniture demand. Good design is becoming the engine for the sector’s development and the transformation of the Chinese furniture industry, and CIFF Guangzhou thus proposes the concept of ‘whole exhibition design’. All exhibition sectors—Home Furniture Show, Office Show, and Interzum Guangzhou—will feature an unprecedented number of design brands, surpassing even the pre-pandemic peak period.
A huge number of the sector’s leading Chinese brands will present their new collections with a particular focus on the domestic market. CIFF has carefully selected domestic sales channels directed towards designers, buyers, and distributors, important players in the real estate, hospitality, and cultural sectors, to create a perfect match with exhibitors.
With the normalisation of pandemic prevention and control, attention to the environment and health has also become an important selection factor for products intended for living spaces.
The fair features eight themed exhibitions for providing inspiration and stimulating creativity: 2030+ International Future Office, CMF Trend Lab, Design Dream Show on Contemporary Home Furnishing, D2M Lab, Design Exhibition on Young People’s Day and Night, Firefly Museum for Children’s Space, Intelligent Sleep, and the Office Theme Pavilion.
Digital technology is also becoming an increasingly common resource in the exhibition sector: On 17th July, CIFF will launch a commercial event that will be held both online and offline at once, defying the boundaries of time and space!
Tags: CIFF, Interzum, wood and panel, woodworking and manufacturing, woodworking event, woodworking industry
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