|Pierangelo Borroni: Here we talk about Italian cooperation with the Italian Trade Commission; a venture of the Italian government who dedicates their time and economic sources to help the Italian company to penetrate into the global market. In this case our association, ACIMALL is organizing some promotional activity in several countries in the world; invite the Italian company to participate and as you can see we have this Italian dedication.
Some Italian companies prefer to come with us and try to find a local agent here. In this case we have Italian pavilion. And there is the ‘Punto Italia’. Now the difference is that the Italian pavilion is the stand and the ‘Punto Italia’ we have some information easily here. ‘Punto Italia’ is actually a promotional activity of Italian pavilions and participation of more representatives. From the Punto Italia you can give away some brochure, or you can display a video of your production. ‘Punto Italia’ is a promotional technique, where you can give some brochure that’s all. Instead in the Italian pavilion you can bring with you, your machines, or tools or other materials!