Christian Pfeiffer: The response to LIGNA.21 has been very positive. Despite the challenges posed by the Covid 19 pandemic, we are seeing high demand for stand space. We expect to fill 10 halls and the outdoor area again. Six months before the start, 900 exhibitors have already registered, including Homag, Biesse, Cefla, SCM, Weinig, Robert Bürkle und Unimak. This shows that after the many months of lock-down, the industry is longing for a face-to-face event and wants to get back to normality. Because the infection will probably be with us for a while yet, we will be staging LIGNA as a hybrid trade show for the first time, thus complementing the on-site exhibition with digital offerings. In more detail, this means that exhibitors in the halls will also be able to reach out to visitors and present themselves online on our LIGNA.digital platform. The additional visibility will enable them to increase their reach and expand their opportunities for interaction with existing and new business partners. With the new digital participation formats we also want to include exhibitors from important markets who will not be able to travel to Hannover. LIGNA’s online platform also enables visitors who cannot be on site to participate virtually and experience the industry’s innovations.
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