Wednesday, August 28, 2019
WEINIG bids adieu to Head of Communications, Klaus Müller after his remarkable 50 years with the leading technology provider for solid wood processing. During his long career, the 65-year-old has passed through many stations, starting from a trainer in the field of tools with an international sphere of activity teaching young WEINIG sales people technical know-how. Then he was entrusted with the management of the trade fairs. In 2004, his area of responsibility grew significantly when he was appointed Head of Marketing Communications. Klaus Müller was also the single point of contact for trade journalists from all over the world.
During his time at WEINIG, the company’s product portfolio underwent technological change from simple four-siders to high-tech automated machines and from manually operated single machines to fully digital system solutions. From the beginning of his career, Klaus Müller has worked uninterruptedly for WEINIG and has been closely associated with the premium brand. His love of the sustainable material wood made the company his spiritual home. “Do what you can do, and do it with passion”, was not only his motto, but also shaped his appearances in the industry.
Apratim Ghoshal, editor-in-chief, Wood & Panel recalled his association, “It’s very hard to bid goodbye to a person who has, over the years, become a good friend from a professional acquaintance. Mr. Müller is a man of immense knowledge, market insight and an epitome of perfect gentleman. I will profoundly miss meeting him in various trade shows and Tauberbischofsheim. I wish him good health and a happy retired life.”
Following his retirement, as part of the viaWeinig strategy, the group’s marketing activities will be restructured.
September 1, 2019 onwards, Oliver Kunzweiler (45) will take over as head of the central strategic Group marketing. In addition, Mr. Kunzweiler will assume operational management of marketing for the Solid Wood Division. The graduate mechanical engineer started his professional career as a development engineer for precision tools. Since joining WEINIG AG in 2015, Mr. Kunzweiler has been responsible for technical marketing in the WEINIG Group.
“With the professional orientation of all marketing activities in the
WEINIG Group, we are responding to the strong development of our Group,” says Kunzweiler. “Our aim is to consolidate our position in national and international markets, to focus on specific target groups and to sustainably expand this position.”
Tags: Edgebanding, Klaus Müller, technology and solid wood processing, weinig, woodworking
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