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Technology, Innovation and Strategy – the core themes of FIMMA 2017

 Tuesday, April 11, 2017

fimmaIn the lecture “Technology: the future of the industry,” SCM Tecmatic director Marcos Müller used the speed with which changes occur to instigate the desire for evolution of those present. “If you want to stand out or hold the position if you are already a market leader, you have to do something more than just run. The speed only increases and this happens in all sectors. If you do not upgrade you will have a higher operating cost, a lower quality and will be swallowed. ”

 

For him, we need to take advantage of elements of the current scenario, such as connectivity, globalization, cloud and interface. Although for some it may seem contradictory to invest in technology in a time of economic instability, Müller argued just the opposite. “It is in the moment of recess that I need to look for differentials and, thus, I enlarge my market share”.

 

Cost reduction, productivity efficiency, set-up elimination were some of the advantages obtained from the insertion of technology features of Industry 4.0, quoted by the speaker. “After five years what do you think will be the most competitive company, the one that invested in technology or the one that did not invest?” He asked, adding: “Adapting quickly is a condition to keep time.”

 

Daniela de Souza Pires, head of SEBRAE / RS’s innovation, market and financial services management, spoke about “Innovation and sustainability in small businesses”. “Sustainability has long ceased to be environmentalists, it’s business. And it is business in several aspects – economic, social and environmental, “he emphasized.

 

unnamed 2Business model, competitive differential, process and product improvement, and cultural change were themes addressed by her in the presentation. Daniela also detailed some programs that seek to bring together innovative small-minded companies such as the ALI – local innovation agents, SEBRAEtec and the calls for grant applications for innovative projects. “Innovation is no longer a choice,” he said.

 

Recalling that most small businesses do not have a Research and Development (R & D) department, he suggested seeking allies in the market. “Partnership is fundamental for a company that wants to innovate. Nobody innovates alone, “he said. The relationship between companies, according to her, should be complementary.

 

Innovation and sustainability are, for the speaker, elements that can guarantee the competitive differential of a business. “Do not worry about furniture cases. Good ideas can be replicated between sectors. Open your head, look forward and enjoy the examples you have available. Few companies see sustainability as an opportunity for competitive advantage. ”

 

Director of Studio Marcos Batista, Marcos Batista talked about strategies to boost business. Starting with the emergence of new economies, the speaker addressed the transformations in consumer relations. “In post-digital, we do not reduce the desire to consume. What we are reducing is the desire for possession. “For him, there is a conflict between two worlds, one in decline and one in the ascendant, which causes discomfort for companies.

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