Tuesday, January 13, 2026
REHAU, the global leader in high-performance polymer solutions, has marked a significant milestone in its Indian journey with the launch of the House of REHAU, its first experiential brand destination. This cutting-edge centre, located in Gurugram, Haryana, represents a bold strategic shift for the brand, moving from a traditional product-centric retail approach to an immersive, experience-driven engagement model. The initiative not only reinforces REHAU’s confidence in the Indian market but also sets a new benchmark in how brands can connect with the architecture, interior design, and construction communities in India.
The House of REHAU is not just a showroom; it is an experiential centre that invites architects, interior designers, developers, and partners to experience REHAU’s innovative solutions firsthand. Designed as an immersive destination, this space brings together REHAU’s expertise in material science, German engineering, and design-led innovation under one roof. Visitors can explore a wide array of REHAU’s interior surfaces, decorative solutions, and furniture components in real-world applications that showcase both aesthetics and functionality.
Dr. Thomas Troeger, CEO of REHAU Interior Solutions, highlighted the importance of this launch during the grand opening, stating, “House of REHAU reflects how we want customers to engage with our brand—through experience, dialogue, and material intelligence. India is one of the most important growth markets for REHAU, not only from a demand perspective but also as a manufacturing and capability hub.” This sentiment underscores the growing relevance of decorative surfaces as a key category in design, a shift from purely functional elements to lifestyle-defining statements.
The House of REHAU marks the beginning of an exciting chapter for REHAU in India, as the company expands its presence across the subcontinent. The brand has set ambitious goals to increase its retail touchpoints across the country, planning to scale to over 50 retail locations in the next three years. These will include large-format experience centres in major metropolitan cities and agile, high-impact studios in Tier 2 and Tier 3 cities. REHAU has committed to a substantial ₹50 crore investment to bolster retail infrastructure and enhance brand presence.
Mr. Tushar Verma, Executive Vice President – REHAU India & Subcontinent, emphasized the significance of this shift, stating, “House of REHAU represents the next phase of our India journey—from product presence to experience-led engagement. As decorative surfaces evolve from functional elements to lifestyle-defining design statements, this platform allows us to demonstrate how innovation, performance, and aesthetics come together to address real-world requirements.”
REHAU’s commitment to India extends beyond retail, with ongoing investments aimed at bolstering its manufacturing and operational capabilities. The company has already made strides in India with the acquisition of REDSTAR Polymers, a land parcel in Sri City, Andhra Pradesh, and plans for a third manufacturing facility and a 100,000 sq. ft. warehouse in Gujarat. These expansions are aligned with the Make in India vision, and REHAU aims to leverage India’s strategic location to serve markets across South-East Asia and the Middle East.
As part of its sustainable growth strategy, REHAU continues to focus on material responsibility, renewable energy adoption, water recycling, and circular manufacturing practices. Sustainability is deeply ingrained in the company’s global operations, and the upcoming sustainability report will provide detailed insights into REHAU’s ongoing commitment to environmental stewardship.
With the launch of House of REHAU, the brand has created a collaborative platform that connects the design and building ecosystem. This innovative space is a reflection of REHAU’s philosophy of combining engineering precision, material innovation, and design relevance to shape the future of interiors in India and globally. As decorative surfaces and materials continue to evolve, REHAU’s leadership in this field ensures that the brand will remain a driving force in the interior solutions market, both in India and across the world.
Through initiatives like the House of REHAU, the company not only strengthens its presence in India but also affirms its long-term commitment to providing sustainable, innovative, and high-quality solutions that meet the needs of modern interiors.
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Tags: architectural solutions India, decorative surfaces India, experiential brand destination India, high-performance polymer solutions, House of REHAU, material science innovation, REHAU India expansion, REHAU Interior Solutions, REHAU sustainability, sustainable interior solutions
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