Palette CAD heads to the next chapter of company development

 Thursday, September 1, 2022

Pa­ving the way for the fu­ture Pa­let­te CAD now becomes AG. As a spe­cia­list for di­gi­ta­li­sa­ti­on in the skil­led tra­des, Pa­let­te CAD is hea­ding into the next chap­ter of the com­pa­ny de­ve­lop­ment with the con­ver­si­on from a GmbH (li­mi­ted lia­bi­li­ty com­pa­ny) to an AG (pu­blic li­mi­ted com­pa­ny). With ef­fect from July, 2022, the Stutt­gart-ba­sed fa­mi­ly busi­ness be­ca­me Pa­let­te CAD AG af­ter more than 27 ye­ars of exis­tence. Foun­der and ow­ner Dr.Ing. Wal­ter Zinser hands over the reins to the four board mem­bers Dirk Böck­stie­gel, El­vis Grabic, Frank Kobs and Vol­ker Zel­ler upon his re­ti­re­ment.

“Our suc­cess and our growth in the mar­ket show us that to­day more than ever we are the trend-set­ting di­gi­ta­li­sa­ti­on part­ner for the skil­led crafts sec­tor. Now we are joi­ning forces for the next step towards the fu­ture of this sec­tor,” says Wal­ter Zinser, ex­plai­ning the con­ver­si­on to a pu­blic li­mi­ted com­pa­ny. “Our re­ci­pe for suc­cess has al­ways been our au­to­no­my and in­de­pen­dence in our work. This pil­lar and the fa­mi­ly va­lues of Pa­let­te CAD will the­re­fo­re re­main.” To­day, Dr. Zinser is the sole share­hol­der of Pa­let­te CAD AG and thus re­mains the com­pa­ny ow­ner. To­ge­ther with his daugh­ters Mar­ga­re­te Zinser and Dr. Ca­ro­li­ne Zinser, they con­sti­tu­te the Su­per­vi­so­ry Board. “From now on, the fu­ture of the com­pa­ny will be shaped by a pro­ven team of four. Chair­man Vol­ker Zel­ler will be in char­ge of or­ga­ni­sa­ti­on and fi­nan­ces, Frank Kobs of de­ve­lop­ment and sup­port, Dirk Böck­stie­gel of busi­ness de­ve­lop­ment and ex­port, and El­vis Grabic of sa­les and mar­ke­ting,” says Dr. Zinser, in­tro­du­cing the new com­pa­ny top ma­nage­ment.

All four mem­bers of the Board of Di­rec­tors can look back on many ye­ars in ma­nage­ment po­si­ti­ons at Pa­let­te CAD and have al­re­a­dy play­ed a si­gni­fi­cant role in shaping the com­pany’s de­ve­lop­ment in the past. For the joint ma­nage­ment of Pa­let­te CAD AG, they have am­bi­tious plans for the co­m­ing ye­ars: “We are in­cre­a­sin­gly fo­cu­sing on co­ope­ra­ti­on with who­le­sa­lers and the in­dus­try in or­der to  pe­ne­tra­te new mar­kets and, in par­ti­cu­lar, to dri­ve for­ward our in­ter­na­tio­na­li­sa­ti­on,” says Dirk Böck­stie­gel, de­scri­bing the di­rec­tion of busi­ness de­ve­lop­ment. “We are sustain­ab­ly streng­the­ning our Eu­ro­pe-wide growth and will achie­ve this goal or­ga­ni­cal­ly as Pa­let­te CAD AG and ma­na­ge it cen­tral­ly.”

With its orig­ins in the ti­led sto­ve and fire­place in­dus­try, Pa­let­te CAD is now an es­ta­blis­hed play­er in all seg­ments of fur­ni­tu­re and in­te­ri­or de­sign. From car­pen­try to ba­throom plan­ning and ti­ling to in­te­ri­or de­sign and fur­nis­hing, over 16,000 com­pa­nies from 54 coun­tries now rely on the 3D soft­ware from Stutt­gart.

Over the past few ye­ars, the com­pany’s so­lu­ti­ons have gra­dual­ly be­co­me more com­pre­hen­si­ve with the Pa­let­te Show­room pre­sen­ta­ti­on soft­ware, the Pa­let­te CAM soft­ware and the Pa­let­te Home on­line con­fi­gu­ra­tor.

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