Monday, May 22, 2023
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Nature restoration is essential and Metsa Group recently took the initiative to assist in nature programme shared in Lohja to network and share their experiences of the increasingly varied nature restoration methods.
This program is a joint effort that brought the projects coordinators together so that they can develop new operating culture keeping the Nature’s welfare in consideration. Besides nurturing new business outlooks, the events also strengthen the community spirit that work for the betterment of the nature.
Timo Lehesvirta, Metsä Group’s leading nature expert, who is in charge of the company’s nature program says, “In our strategy, the scope of biodiversity extends to all the activities that we can influence, from the forest to the built environment. Our nature programme adds to this by funding projects that are not directly linked to our own business operations. Metsä Group’s participation in the restoration and management projects focusing on Finnish nature broadens the spectrum of funding sources to the private sector,” So, Metsa with the noble aim tries to achieve few welfare goals which includes rehabilitation of flowing waters and the restoration of the breeding areas of migratory fish, wetland projects, traditional landscapes and local projects concerning pollinators. Few beneficiaries like Maarit Moisio, project coordinator of the Saimaa Water Protection Association and Jaakko Mattila, Chairman of the Western Orimattila Hunters’ Association express the benefits of this project by highlighting the spread of positive awareness that comes along with the monetary help.
“The event met our expectations very well. Networking among professionals and practical experts promotes our new operating culture. Sharing the best ideas and solutions also benefits practical operations. Ultimately, Finnish nature is a uniting rather than a divisive factor. This has been an important observation. The positive atmosphere encourages us to continue and even pick up the pace,” says Timo Lehesvirta. This year, the event receives widespread response in the form of funding applications. An expert jury consisting of members from the University of Eastern Finland, the Ministry of the Environment, the Ministry of Agriculture and Forestry, the Finnish Innovation Fund Sitra, and the Central Union of Agricultural Producers and Forest Owners (MTK), selects the final applicants who will receive the funding.
Metsa Group plans to channelize the money wisely to promote new culture by which the company plays a crucial role in reducing biodiversity loss. In the year 2022 Metsa Group gave total of EUR 600,000 in funding to 18 projects and also aims to fund projects in future.
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