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interzum 2023 to prioritise on flooring

 Tuesday, October 4, 2022

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interzum will concentrate even more on flooring manufacturers in the upcoming year. Technical advancement enables novel and frequently unexpected breakthroughs. These range from fastening and laying technologies to new application sectors and material combinations. The emphasis is shifting from product characteristics to “soft” criteria including sustainability, living health, and recycling capacity. With a flooring-themed pavilion, visitors’ attention will be drawn to the visions and concepts associated with the product under the Materials & Nature product category. Additionally, businesses from the parquet, solid wood, cork, elastic flooring, LVT or design floors, and laminate segments will showcase their newest goods.

All-inclusive participation at attractive conditions
interzum provides flooring manufacturers with a very alluring all-inclusive package that makes trade show participation simple. Along with the presentation area and other items, this also includes stand construction, lighting and energy, graphics, and a communication package with limitless visitor admittance ticket coupons. For exhibitors and visitors in Cologne who are interested in flooring, the red carpet is being rolled out.

Increasing significance of target groups
Around 13% of the approximately 75,000 trade attendees who signed up for the most recent event in 2019 belonged to the target group “Interiors/Shopfitting,” 9% were from the carpenter/joiner trade, and 7% were with interior design and decoration firms. The interzum Director, Maik Fischer, emphasised that in terms of visitors, they are targeting floor layers, craftspeople, building owners, and architects. According to Fischer, almost a third of our trade fair attendees are from these occupations. Additionally, our exhibitors are attesting to the continuously expanding attraction for this particular audience.

interzum will be held from May 9 to May 12, 2023. The most significant transactions take place here, and this is where the momentum for the global furniture supply industry is created. Decision makers, opinion leaders, multipliers, and trendsetters from all over the world attend to stay up to date on industry developments and seek out and make new relationships.

Koelnmesse – industry trade fairs for suppliers to the furniture sector:
Koelnmesse is strategically extending its portfolio with international trade fairs in important growing markets across the world, such as interzum Bogotá in Colombia and interzum Guangzhou in China, in addition to the event at its Cologne headquarters.

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