Biesse adopts a new logo

 Friday, February 3, 2023

Biesse has evolved, and with a vision to reflect that change, the group adopts a new logo that represents the deep transition, need to implement a real, strong process of integration involving all the organizations acquired over the past thirty years. The new logo for the Pesaro-based company is just the beginning of a profound evolution that has taken place over the past two years.

“After an intensive and really challenging process, we are finally ready to show the results of our research aimed at identifying the directions to improve our organization. A strategic hint came from Roberto Selci, our managing director, to create “one company” built on the same processes, guidelines and approaches. So, we have streamlined and optimized the resources of an industrial group that has expanded massively over the years, implementing our ability to respond to customer needs with more and more innovative technological solutions, and even faster.”

“The new logo represents the essence of what we do”
This transition was launched in 2013, when all the group brands were united under the Biesse name. The past two years though, have really changed gear and shared many factors: from the development of technical solutions that can be applied in all their destination industries to more effective operational marketing. From optimizing assets, to eliminating redundancies, creating new synergies for technical support, training and service, have immediately increased the value the company offers to those who choose Biesse technology.

“The new Biesse, so to say, consolidates our historical values into three pillars: first, we are multi-material, we want to continue to be “masters of materials”, able to deal with any material in any context. The second pillar is being “native international”, we support our customers all over the world in the best and most effective way.”

The third pillar is working together with their clients to process various materials and produce things that can enhance the lives of the end users. This is more than just a catchphrase; it’s a method that embodies Biesse’s mission: making it simple for their clients to produce their goods by reducing their customers’ production processes. The core of what Biesse will undertake in the near future is this concentration on the simplicity of the production activity of their customers.

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Source : Xylon

Tags: Biesse, evolution, logo, Roberto Selci, wood and panel, woodworking, woodworking and manufacturing, woodworking event, woodworking industry