Thursday, June 16, 2016
With the developments made in the field of communications – and the internet in particular, brand promotion and marketing have seen a paradigm shift in recent times.
Being the first-of-its-kind, the digital woodworking magazine, Wood & Panel has always tried to feature exclusive videos and interviews of the who’s who of the industry through our own YouTube channel. Featuring exclusive machine demos and interviews our YouTube channel is a hub of innovation and views from industry honchos. At the recently concluded Xylexpo, we had a chance to interview, Hansjoerg Felder, CEO, Felder Group. Following its upload in our YouTube channel (www.youtube.com/woodandpanel), only within a fortnight, the video was watched by more than 3500 woodworking professionals. Our promotional widgets use the best of strategies to reach the maximum number of woodworking enthusiasts in a small span of time.
This growing popularity of video interviews points towards the changing trend of the industry. Going forward, we anticipate video promotion to be an integral part of a brand’s marketing strategy.
Cefla Finishing Group, one of our esteemed clients has been using our video channel to promote their brand across Europe which include videos for the presentation of products, via which users can understand more clearly how the procedures of the lines and machinery work, videos to communicate the company’s experience and position as a point of excellence in the field.
Speaking about how videos can help to build a company’s brand image, Veli-Matti Lepistö, Manager, Marketing Communications, Raute Corporation, said, “Woodworking processes are typically complex and certain functions are hard to show in pictures or by words. People have tendency to follow kinetic and visual information. Videos and animations are excellent tools in helping the audience to understand how the machinery works. Together with text, they help the customers to make the right decisions and compare the solutions right from their office.”
If you are looking forward to promote your brand or latest machine, you are most welcome to use our channel. We look forward to hear your conments and feedback.
Tags: Cefla Finishing Group, digital woodworking magazine, Felder Group, Hansjoerg Felder, video promotion, Wood & Panel, Xylexpo, youtube
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