Thursday, January 28, 2016
Everything is in place now for the biggest FIMMA-Maderalia of recent years. Feria Valencia will host from February 2 to 5, next, a new show of the International Fair of Machinery and Tooling for Furniture, Joinery, and Decor (FIMMA) and the International Fair for Suppliers of the Wood, Furniture and Decoration sector (Maderalia), two trade fairs reaching their 37th edition, displaying impressive strength and presenting more than positive records.
In fact, both events will present a final offer of 614 exhibiting companies and brands, from which 81% are domestic companies while 18.9% are companies originating from about 20 countries. These records represent 34.6% growth over the figures of 2014, the last year in which the biennial was held. Broken down by trade fair, Maderalia will bring together an offering of 396 exhibiting companies and brands (85% domestic and 15% foreign) while FIMMA will host the product offering of 218 companies, from which a 72.3% are Spanish and up to 27.7% foreign companies.
FIMMA – Maderalia 2016, in addition to its product offering features an exhibition surface which had to be extended in subsequent times due to the constant demand of additional space by new exhibitors. This year’s edition will increase from 35.000 sq. m. occupied in 2014 to the 53.000 sq.mt. foreseen for 2016, an increase of 51’4% over 2014.
With those parameters, FIMMA – Maderalia will occupy up to four halls of Feria Valencia, those on Level 2 of Hall 7 for FIMMA, while Maderalia will be distributed along Hall 8, Level 3 of Hall 7 and Level 3 of Hall 6. All of which are linked to the remaining fairs and shows belonging to the ‘See You in Valencia’ initiative, Cevisama and its new Kitchen Corner, and Feria Hábitat Valencia. In this way the synergies between different shows are reinforced making up a global event gathering together 100.000 professionals from 140 countries.
FIMMA – Maderalia will specifically receive one hundred buyers from the main priority markets present in both shows, such as Germany, Argentina, Brasil, Columbia, Costa Rica, France, Greece, Guatemala, Israel, Italy, Morocco, Mexico, United States, Nigeria, Portugal, Turkey and Venezuela. For this action the fair had the collaboration and support of organizations such as the Spanish Woodworking Machinery Manufacturers AFEMMA.
More than 200 new developments will be presented this year
A large share of the companies and brands of the FIMMA – Maderalia 2016 showcase will take advantage of its presence in the fair and the convening power of the event for launching their novelties to the market as well as its new collections and technological solutions. Being the first fair of the year and considering the enhanced economic activity and the improved economic conditions, the result is an exponential increase in the effort made by exhibitors to showcase innovations and new products.
The exhibiting companies have anticipated, and the official website of the fair also mentions the fact, that they are aimed at improvements and innovations, especially in the use of new materials, and floor and wall coverings in interior design, décor and construction. The ‘solid surfaces’, vinyls and plastics alongside wood, combine in numerous adaptations to meet the needs of integral projects belonging to the Contract channel.
Wood, on the other hand, takes different shapes and implausible bends to respond to the design needs of the new furniture collections. Kitchen and home furniture, in this sense, are the main receptors of a powerful ancillary industry that will be represented in the FIMMA – Maderalia showcase. Additionally, the event will have two key sectors: fittings and hardware, with the presence of ‘top-notch’ companies and that of wooden floors, with which any type of floors, from home rooms to public infrastructure and facilities, may be covered. Technology, on the other hand, adapts to the needs and features of the customers, with far more versatile machinery that is able to upgrade finishes and board edging, using laser technology.
Nonetheless, the outlook is optimistic. “This year the fair is larger, with more products and new developments” asserts the president of Maderalia, Francisco Perelló, who highlights the importance of the “business opportunities thus offered by both the fair’s own potential and the convergence offered by Hábitat, Cevisama and the new ‘Kitchen Corner’, a sector which Maderalia has a very special relationship with and that we think is going to streamline the attractiveness of Feria Valencia making it the great global event for all home-related products”.
On the other hand, the president of FIMMA, Santiago Riera, notes that “innovation will be one of the main thrusts of the event, both in the search for new materials and in empowering technology as a driver of innovation for the development of the sector.
Calendar of Activities
Alongside with the powerful commercial offer, FIMMA Maderalia will include, among its value-added parallel activities, a series of round tables and a space of new trends called ‘Espacio Syntesis’ featuring the main innovations of exhibitors. Under the coordination of the Technological Furniture Institute AIDIMA, the Round Tables will be held on next 2, 3 and 4 February and topics such as trends in the kitchen furniture, new materials and building solutions will be dealt with.
Both proposals are complemented by all the other activities of the calendar of events of ‘See You in Valencia’, an initiative that groups together the joint celebration at Feria Valencia of Cevisama – Kitchen Space, Feria Habitat Valencia, FIMMA and Maderalia, together with more than one hundred activities. Among them, proposals such as the Foro de Rehabilitación y Reforma de Edificios (Building Refurbishment and Renovation Forum), the Foro de Arquitectura. Interiorismo y Diseño (Architecture, Interior Design and Industrial Design Forum) or the Trans-Hitos space of the Cevisama Lab, the Salón nude (NUDE Show) and the Ágora nude of Feria Hábitat Valencia, a Foro Internacional del Contract (Contract International Forum) or different ‘cooking shows’ within the Kitchen Corner.
Tags: 37th edition, and Decor (FIMMA), Fimma – Maderalia, Furniture and Decoration sector (Maderalia), International Fair for Suppliers of the Wood, International Fair of Machinery and Tooling for Furniture, joinery
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