Sonae Arauco to unveil Innovus collection at interzum

Published on : Wednesday, May 15, 2019

One of the leading manufacturers in the wood-based panels Sonae Arauco is gearing up to show case a range of new decors and creative innovations at interzum Cologne. With more than 100 new decors and five innovative surfaces, the all new Innovus collection from Sonae Arauco offers absolute creative freedom to architects and carpenters. Sonae Arauco will showcase its innovation DNA for high-quality wood-based materials in the field of architecture, furniture, sustainable construction and interior design on more than 300 square meters.


João Berger, Chief of Marketing & Sales Officer of Sonae Arauco stated about their new collection that aims at representing a strategic focus of the company: “Sonae Arauco has the strategy to be the first choice for its customers. With this target, and aware that the market is constantly evolving, we challenge ourselves to present new, complete and flexible solutions capable of responding to the expectations of our customers around the world”.


Sonae Arauco will present unique melamine-faced panels as well as lamination and around one hundred new decors as well as five innovative and unprecedented surfaces. Innovus collection however, is expensive than the previous one. Expressive colours, innovative designs and exclusively produced surfaces with distinctive textures are just some of the highlights. “Innovus – Matching life” the new collection was designed inspired by the latest global trends and market developments. The new collection is inspired by our everyday lives.


The Innovus collection sets new accents with five significant new surfaces with an impressive, natural look and feel: Stucco – with a texture similar to cement and a ceramic feel; Cosmos, an exclusive designed surface – inspired by the texture of real stone and cement, assuring the perfect balance for a deeply structured surface; Flow, also exclusively produced by Sonae Arauco – with gentle criss-cross pores, creating subtle waves that give a spontaneous, natural look to the surface in wood designs; Fusion – warm and natural to the touch, reminiscent of handcrafted wood; and Spirit–filled with movement and contrasts, conveying the true spirit of wood. Living room, kitchen, bathroom or bedroom, whether office or restaurant – Innovus meets all requirements. With more than 200 decors and 15 different surfaces, the new collection offers over 260 different combinations for perfectly matched design combinations. The portfolio of wood decors includes various species such as oak, walnut and exotic structures. Fantasies fascinate with their authenticity in stone, oxide and cement decors. Unicolours surprise with an unmistakable palette of strong colours. All new Sonae Arauco products, both in the decorative and constructive segments, will be presented from 21 to 24 May 2019 at interzum in Cologne, Hall 10.2., booth G070 H079.



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