Published on : Monday, July 22, 2019
UK kitchen manufacturer OMEGA PLC and fittings specialist GRASS have agreed a long-term brand partnership. Urbanisation, housing shortages, changes in purchasing behaviour, the grow-ing importance of online business, price pressure, digital trans-formation, the smart home, batch size 1 manufacturing, increas-ing competitive pressure and, not least, Brexit – the challenges facing the European furniture industry are many. Reason enough for these two companies to combine their strengths, utilise syn-ergies and work together to tackle the changes. In addition to joint marketing activities, the development of new sales con-cepts will be a major focus.
“Growth is only possible if you create the right conditions,” says GRASS Group CEO Albert Trebo. In this respect, both brand partners are equally well prepared. Over the past seven years, OMEGA has invested some £25 million in the automation and expansion of its manufacturing base in South Yorkshire. In addition to an in-house paint spraying facility and a wide range of new automated manufacturing equipment, a new 76,000 sq. ft. ware-house has been built, enabling capacity to be doubled. GRASS also re-cently invested around 100 million euros in the future: in mid-2018, the foundation stone was laid for a new distribution and logistics centre cov-ering 43,000 m2 in Hohenems, Austria. For the company belonging to the WÜRTH Group, this is the biggest investment in its history, marks a clear commitment to its Vorarlberg location and reflects the fact that the specialist for movement systems is setting its sights on growth.
In contrast with today, fully equipped homes will be offered in the future. Kitchen, bathroom, living room, bedrooms will all be fully furnished and fitted, and ready to receive the occupants. Even the TV set, sound system and coffee ma-chine will be included in the price of the package. “Housing projects of this kind have their own set of rules and their own particular require-ments,” says GRASS Global Brand Manager Harald Klüh. “OMEGA is optimally equipped for this busi-ness and is the ideal partner for GRASS.”