Published on : Monday, January 20, 2014
The preliminary balance about the trend of Italian technology for wood and wood-based materials, processed by Acimall’s Studies Office, is quite clear. The analysis by the Confindustria member association, unfortunately, highlights the signs of a tough economic season for an industry that, in the past six years, has suffered from 30 percent turnover reduction.
Production, amounting to 1,481 million Euros, recorded a drop from the previous year, mainly caused by a domestic market that – though far from the minus 15 percent result in 2012 – is not showing signs of a rally or reasons for satisfaction. Italian export lost another 8.1 percent compared to 2012 (while 2012 vs. 2011 recorded 8 percent shrinkage), as a result of decreasing interest for Italian products in neighbor markets, first of all Germany, France, Spain and Portugal. In general terms, Europe has always been a key partner for Italian suppliers, but its relevance has strongly faded in recent years. This trend was not compensated by the “satisfactory” results recorded in emerging markets: China, Brazil, Canada, United States and Mexico have emerged as good destinations for Italian technology.
Import increased by 10.5 percent (up by 144 million Euros in value), mainly resulting from sales by German and Chinese competitors in Italy. The former have a 50 share on total import, mostly concentrated in the high-end of the market, while “made in China” supplies (accounting for 25 percent of Italian import approximately) include low-tech solutions or components and solutions in-transit to other destinations.